Discussion on:

When corporate culture becomes cult. And why you want this.

Passion is indeed great. Great companies and great institutions are built and sustained on shared passion. The key, we argue, is in melding corporate goals with the enduring and universal productive higher values of Community, Contribution & Recognition. In this way can be built corporate culture which melds the achievement of superior corporate goals with higher human satisfaction, creating a substantial mutual win. Malcolm Evans, The Cultureship Practice. http://www.cultureship.com