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I believe that many are not prepared because of a) denial..it won't happen here like that, b) too preoccupied with the struggle of daily life, bills, rents, and etc. 3) lack of money for long term preparedness however, when I speak with people, I've always told them 'when you go to the store, buy $5 worth of something to put away'. You'd be surprised at how much you could amass with just $5.