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    <title><![CDATA[Discussion on Getting serious about social in the exec suite ]]></title>
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        <title><![CDATA[RE: Getting serious about social in the exec suite]]></title>
        <link><![CDATA[http://www.smartplanet.com/forum/discussions/1-312-1287]]></link>
        <description><![CDATA[This provides useful insights, particularly given the plight of the newspaper/publishing industry. Matthew says something that just keeps cropping up when we read about deep success with social media:&quot;The thing is, social needs to be infused into everything a company does ? from product development to content syndication to marketing.&quot;That's why we encourage companies to step away from &quot;marketing&quot;, away from PR and campaigns, and to consider holistically the whole customer engagement cycle and experience and how social media can play the most constructive enabling role.Well done Hearst.Walter AdamsonSocial Media Academy, Australiahttp://www.socialmedia-academy.com.au]]></description>
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        <dc:creator><![CDATA[walteradamson]]></dc:creator>
        <pubDate>Tue, 18 Aug 2009 23:14:22 -0700</pubDate>
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