Definately misleading.
I agree. The title is very misleading. I guess that's the only way to get people to read your article.
RUNNING usually means that you are making things happen, move, produce, etc by the use of something. Electricity is the primary force in any factory.
This is recovering something and in this case it takes energy to condense the steam back to water, purify it and then use it again. Right now they are trading more electricty for reducing/eliminating something that is becoming scarce.
The next step would be to eliminate the extra grid requirements to recove the water. Combine the two and you would have an article worthy of the title.
