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Consider that CFLs also cost more than $30 when originally introduced. The cost curve should be steeper for LEDs than CFLs because the CFL base design (essentially a AC-to-DC transformer) can be leveraged into LED designs. Just installed several Phillips PAR38 LED bulbs, replacing CFLs. Color purity for "warm while" is better than CFLs. They're instant on, and should not dim over time as is the case with CFLs.