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And I think it's true with respect to services such as Groupon, which could get someone into a spa or a high-end eatery that they might not be able to access. There are wine-buying clubs that use collective purchases of cases of wine that cuts costs by cutting out the middle man. And yes, upper middle class drivers might be as likely to use the Drive Now program. But The Napa Valley Reserve and high-end travel services likely remain out of their reach.