That's a great question
I was hoping someone would ask about our mobile strategy. Thanks!
This has been a pain point for us for some time, because we recognize how important tablets are (we use them ourselves) but we face big-company resource constraints, too. At CBS Interactive, we're lumped in the same business unit as ZDNet and TechRepublic. We love those guys (if you're a ZDNet reader, you'll know that I also write there) but it certainly makes it more difficult to iterate quickly when our resources are shared among three separate sites. (This is, for example, why we've updated the SmartPlanet mobile app just once in the last year while ZDNet's has been updated a handful of times in the last few months. ZDNet is orders of magnitude larger than this site, and so commands more attention.)
That said, mobile's on the radar this year for sure. I think we're all keen on it, and our statistics show that you all are, too. The discussion right now is whether to go native (e.g. iOS app) or responsive (so that the site works wonderfully on whatever device you have). It's not a discussion unique to us; most online publishers are working through this now. But because of constrained resources, our goal is to make sure that when our developers and designers finally turn their attention to SmartPlanet, we make the right decisions so that we're good when they need to attend to ZDNet or TechRepublic again.
