Sorry, Andrew; it *is* an ad.
On re-reading, it looks even more like 100% copy/pasted from a catalog. It's not a 'blogger's personal opinion, in their own words', even:
"Feeling a little intimidated about slicing up the holiday bird? Dont be. With Victorinoxs two-piece forged carving set, youll be prepared to carve with Swiss precision. The eight-inch carving knife and carving fork are made using a hot-drop forging process that heats the steel and then hammers it into shape for a stronger, more durable metal. The curved handle should allow for a comfortable grip as you carve; its plastic makeup allows for much more effective cleaning afterward. Which is a good thing when you gather with family around the dinner table, youll want to smell the turkey, not the tool. 2-piece forged carving set is available at the Victorinox Swiss Army website. $211."
Gee, kids, It's a 10-line advert, word for bloody word!
Andrew, *calling* something (such as verbatim catalog ad-copy) a 'blog' or an 'article' doesn't make it one. If this blatant commercial (for a generic holiday product wholly-unremarkable in any 'SP' way) had appeared in 'MediocrePlanet', or 'DownrightStupidPlanet', maybe no one would've noticed or commented. If it isn't an ad (this type--masquerading as an article--used to be called 'editorial mention' in your racket), you wouldn't be defending it now in the context of 'Paying the Bills Here at CBSInteractive....
I bet this 'article' exists word for word, in it's exact brevity, on a Victorinox, or Hoffritz et al, catalog/website, and was posted here under the rubric of 'journalism'. I feel like a dope, now, for having spent the time I did flagging spam here and on TechRepublic; this so-called 'article' has the exact text as a 'comment' that would've been "flagged as spam"....