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It does look to have a low ground clearence which would make it bad for typical ATV uses.

I do see this being made into more of a street legal watercraft. The off road tires and 4x4 capability more needed for safely entering and exiting the water than anything else.

I see this as another alternative to the golf carts and other small untility vehicles, like John Deeres Gator, that have become a common sight in many communities.

Water front property owners with limited space for parking ATVs and PWCs would be the target market. I can see a big resort market for these.