...which is the problem.
"cash out of your pocket" is the problem most people have with understanding the costs of things anymore. Gasoline is probably the only thing we buy anymore where we stand there and watch a display wiz past showing us what we're actually paying for something. If only a car displayed all of the other costs associated with it as you drove it, like depriciation, financing costs, etc.
We get upset about fuel prices because we actually see the counter spin up. And yet, that "cash out of pocket" is but a fraction of the ultimate cost of owning a car.