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BP's secret sauce for more oil: Less salt

From http://www.sciencedaily.com/releases/2011/08/110804141752.htm:

Over one-third of the world's population already lives in areas struggling to keep up with the demand for fresh water. By 2025, that number will nearly double.

A possible benefit to BP's finding is that it could lead to cheaper desalination technology, which would be an enormous benefit to the two billion people who lack ready access to fresh water. Fascinating...