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Be careful what you claim: Congress debates standard measures of 'green'

For triple-bottom-line companies seeking financial, social and environmental returns, government controls over greenwashing would be a boon. Consumers are so skeptical of the authenticity of green product claims, that even the sincerest businesses get tarred. I've written about this frequently in my blog.

Anne Field
Not Only for Profit
http://trueslant.com/annefield