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I second the sentiment of No Excuse! Other's have covered the scientific irrelevance and folly of this "study", but I have to add my outrage at the writer of this article for Smart Planet . I think we could legitimately expect more savvy and critical thinking on this platform, if the name is justified. At the best case, this article is a let-down for its laziness, but it actually seems to celebrate the foolish conclusions of the "study". No excuse!