Discussion on:

How to get 3.9 million people to fight for your cause

Ok. I see the accidental foot art innovation. What was the message that the foot traffic picked up beside the paint on their feet? In the States the artist would have been sued for damages by local businesses and pedestrian for damage to shoes, clothing and store floors. Besides that and the fact this author was suckered into writing about this street art, how effective is this in communicating any real messages. Again, what was the message? "Walk on trees, it makes them greener."

Seriously, I would assume that the green was a techie rendition of green and not paint. Paint would be unmanageable on so many levels.
The concept is awareness. I would assume that there is probably something like a small simple sign saying "Thanks for walking" or something to spread the idea. This was an expensive endeavor, and I bet they thought about a lot before it appeared.
Street art can be powerful as it usually evokes some sort of enjoyment. I hope that you can discipline yourself to take a more neutral view before judging. Personally, I would love to see less generic trees, and more icons of local popular trees.

It's not about some artist's ego or sense of relevance. It's about the environment. I will change my ways immediately.

I have little against "art" for the sake of art. But I do tire of the notion that it's always politically relevant.

love it! the message is clear. just do it and stop talking! art with a purpose!

Great going Jody Xiong!!