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Farmers have been running a lot of aspects of their operations, getting Markets, Weather and Information from Smart Phones for more than a few years. Between 93-95% of them use 'Smart Phones', which has become their 'Broadband' Connection as the Moguls dither and posture about deploying same in Rural America. (It's more about Market Hegemony than technological issues-but that's a different story.

If any company wants to REALLY engage this group, making their Product, Program or Service accessible to Smart Phones will make them a keeper to this demographic-even after the "Powers that be" get around to that Rural Broadband.