Not really . . .
In looking at the pictures I see some pretty typical gender specific displays. I have no trouble imagining my twin 8-year-old grandchildren walking through and the girl notices the very pink display of Hello Kitty dolls while the boy spots the nearby car and racing suit. This is one of those cases where they want you to believe it's gender neutral when they have to be competitive and show things that will sell to their customers in a way that's familiar.