Smart Design
The primary colors, red and yellow, psychologically appeal to the survival and power centers of the mind. This whole place is designed to cause a child who wants a toy to take it in at the primal level, ie: (red) "I MUST have this toy or I will die! (yellow) Mother, Father, buy me that toy or I will lie down on this nice inviting warm colored floor and kick and scream until you do!" Of course the entrance is inviting to adults, but once you are inside, it's too late. Also: Gender-neutral? Does this entail clearly defined areas of little white kitties dressed in pink, dollies and other pink things in a nice island, separated from another nice island right next door that is covered with cars and sports uniforms, tractors, trucks and war toys, without a trace of pink to be found? C'mon! Are we idiots? Does Harrods think they can pull this off on intelligent people? No doubt the answer is no. Only idiots would fall for this, and the resulting spoiled rotten mindlessness of their children are their just reward.