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It's being gathered without properly informed voluntary consent (yah, I know it's redundant, but I'm emphasizing here).

Then it's being kept for longer than the owner would have ever wanted...

And it's being abused for purposes to which the owner would never have consented... if she had had the chance to specify her terms and conditions.

And it's being abused, being put to nefarious purposes beyond merely purposes the owner would not have readily agreed to.