Discussion on:

Coca-Cola piloting new water recovery technology

Coke aren;t thinking big enough.

What about a Coca-Cola tablet, you drop in a glass of water, and 1 minute later it has fizzed and disolved/dispersed and you have a nice cold glass of (Diet) Coke ?

This seems like an awful lot of effort to save "up to 26.4 gallons of water annually", no?

I get that blogs are not often held to the same standards as print media. But come on. A little editing or review before hitting publish. 26.4 gallons? And what does this sentence mean, "Coca-Cola treats water discharged through beverage uses biological"? Step it up. Our kids read these articles.

i join the others who have commented about this. Maybe "Less water clearly equals more efficient," but it does not equal better writing or editing. And that other phrase, "The technology being used by Coca-Cola treats water discharged through beverage" is a keeper for a writers' style manual on how to ensure that readers re-read a sentence at least twice. Having enjoyed this site for a long time, I have also enjoyed the never-ending stream of bloopers, about 26.4 gallons' worth of them by now. Maybe it's true that the quality of writing these days is inversely proportional to the use of hand-held technology and txt mssgs.

Appreciate your constructive oversight. I've fixed the typos several of you have caught and will pinch myself next time I try to write something after five hours of sleep. Appreciate you visiting SmartPlanet!