That's Part of the Problem
You are looking at this from the standpoint of the technology companies that stand to benefit from this. What if you lost your job as CEO because some member of the board didn't like what they saw in your medical record, or your great-grandparents record. Remember all the panic among stockholders of Apple, Inc. when the stories of Steve Jobs and his medical issues got out? It can happen to anyone. The important question is, "What are you doing to insure that HIPAA details are not given out to people who have no patient-authorized business seeing such information?"
Let me ask you this. In your rolde as president and CEO would you be able to look at a patient's medical record? Do your employees leave copies of real medical records lying on their desks overnight (IT workers)?