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Speaking to a professor of corporate responsibility the other day, I was told that some of the companies doing the most in environmental and social terms are keeping it to themselves for fear of PR backlash - that if they openly advocate 'sustainability' they risk being shot down whenever they get it wrong. Unilever has been fiercely banging the sustainability drum for a while now, going out on a limb in the marketing press in particular - and I commend them for it.
Natalie