Is this any different?
It is a never ending batlle between all companies and people wanting their services for free.
Back in the 70's I knew someone who worked for the power utility in Clearwater. He would turn his meter upside down during the weekend causing it to run backwards thus lowering his bill. One Sunday night he forgot to turn it rightside up. As luck would have it they read the meter the next day and cut his power! More than a little embarrassing.
Newer technology just means newer means of cheating to some.