Willingness to lie
It's interesting that so many are so willing to sell their integrity out. I guess having a sense of integrity and feeling like an honest person and upstanding citizen aren't worth much in our "civilized" world.
Reminds me of the question "Would you go thru a red light or stop sign if no one was around and you knew you wouldn't be caught?"
As our "social" experiences and transactions become every less face to face via online avenues, it will be interesting (an perhaps costly) to see how people behave in terms of doing what works.