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>> There's a new breed of accountants in the marketplace and they're not combing through your financial records, but rather your carbon footprint data. Meet Climate Earth. The company has developed software technology to measure, track and analyze the carbon being used in the production of 1000s of materials inside everything from a carton of orange juice to the construction of a giant sky scraper.

>> We've taken cutting edge carbon data base information and integrated that with sophisticated computer technology and that allows us to do a carbon footprint very quickly, very cost effectively and very accurately. One of Climate Earth's customers is Web Corp the commercial construction company responsible for building the California Academy of Sciences, one of the greenest structures in the US. Last year Web Corp teamed up with Climate Earth to help the company measure the carbon footprint embedded inside the structures it builds.

>> They give us the ability as experts in science and experts in carbon to give us the data we need to give the owners and architects the ability to select materials and or record the carbon before we build the building.

>> For instance now Web Corp can better measure the materials it uses and which ones will emit less carbon during the construction process.

>> It's the steel, it's the concrete, it's the envelope. It might be the drywall, it might be the glass, it might be the precast concrete, it might be the roofing material. Those are the kind of things that when you put them altogether they really start to matter. The 2 companies are now working together on the carbon analysis and construction of the new San Francisco Public Utilities Commission.

>> The San Francisco PUC building wants to be what's called a 0 carbon building so the first thing we had to do to achieve that is understand how much carbon is produced from the time they put the first shovel in the ground until that building basically dissolves into the ground 100 years from now.

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>> Carbon accounting, making businesses more accountable for their environmental impact. For Smart Planet I'm Sui Das.

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==== Transcribed by Automatic Sync Technologies ====

 
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    1

    nags9

    01/26/10 | Report as spam

    RE: New breed of accountants measure carbon footprint

    All I see here are accountants appropriating engineering and architectural systems as their own. The building information modelling shown in the video is not accounting. I see nothing in this video that isn't currently done by engineers, architects and environmental scientists who actually know what they are accounting for.

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    2

    acad2kman

    01/31/10 | Report as spam

    CO2 Carbon Trading, the biggest scam of all time . . .

    CO2 represents only a small fraction of the total greenhouse
    gases when compared to water vapor . . .

    Don't be a sucker that swallows the propaganda spouted by Al
    Gore and Michael Moore who act only in their own self interest
    in pushing carbon taxes and trading carbon credits - Al Gore
    who has earned hundreds of millions of $$ already by his lies.

    Michael Moore only wants to sell movie tickets by the millions,
    he is not concerned a whit about the facts or truth of the topics
    he makes his propaganda films about . . .

    For a REAL LOOK at REAL SCIENCE GLOBALLY, read the new
    book by Stewart Brand:
    http://www.amazon.com/Whole-Earth-Discipline-
    Ecopragmatist-Manifesto/dp/0670021210

    And THEN RE-EXAMINE your OWN opinions, are you a ONE
    TRICK PONY with a HEDGEHOG brain (stuck as a non-scientific
    ideologue mindset) or are you a PRAGMATIC FOX (flexible in
    your thinking who is open to real science solutions) who can
    SOLVE REAL WORLD PROBLEMS???

  •  
    3

    lewis2005@...

    02/09/10 | Report as spam

    RE: New breed of accountants measure carbon footprint

    The American people have said no to Cap and Trade. Polls suggest there are insufficient votes in the Senate. How can the SEC require corporations that will be adversely affected to pretend the will of the people has already been trampled by special interests?
    Cap & Trade is being forced on us because it creates a multi-trillion dollar commodity market. The beneficiaries are special interest who will set up the exchanges and trade in hot house gases and companies expecting federal subsidies to create alternative fuels and transportation.
    But citizens will pay more taxes and more for goods as business passes the cost along.
    And all this based on global warming theories proposed by scientists dependent on proving their theories in order to continue receiving federal grant money. The American people have suffered for decades with the political STD Gonorrhea Lectim. It is time for the cure: votemoutofthere!
    Question: did Fred Flintstone?s truck fleet cause the last period of global warming or is global warming a cyclical event that is more affected by sun spot cycles. The Earth has had multiple tropical and glacial ages over the millennia. The most recent news is that the oceans of the world will be cooling for the next 25-30 years.
    Furthermore, it is my understanding that the most prevalent hot house gas is water vapor. Should citizens of earth try to stop the rain cycle?
    There is a political STD called Gonorrhea Lectim that runs rampant in the US. The cure is VotemOutOfThere!

  •  
    4

    Greenbau

    02/09/10 | Report as spam

    RE: New breed of accountants measure carbon footprint

    This appears to be the application of an internationally derived country scale database to specific construction materials. See page 13 in the following link for acknowledged limitations in the underlying CEDA 3.0 database:
    http://www.iel.umn.edu/CEDA3_Users_Guide.pdf
    It is not based on analyses from individual manufacturers and processors, apparently, but on macro scale examination of manufacturing and energy sectors. It can give a broad brush view of the energy input to various construction materials. Nothing new there. It would be nice to compare it to Athena or BEES. Looks like a slick company has taken data originally developed in Korea and used it to apply to specific industries, making it easy for the decision makers. Yes the data is out there, but as far as I know the average A/E (Architects & Engineers) does not apply it in normal design. So this may be a somewhat useful exercise.

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    5

    Greenbau

    02/09/10 | Report as spam

    RE: New breed of accountants measure carbon footprint

    Amazing to find climate deniers even on a site like this. Climate change happens to be true (disappearing glaciers and my own garden tell me this) but in any case there is going to be a dramatic change in the way we use energy, due to peak oil and the leveling of the world's playing field. Cap and trade is a very imperfect scheme. However whatever it takes to start redirecting our resource use will undoubtedly make life slightly less miserable for my grandchildren.

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