Siemens determined to win U.S. wind power market

By Andrew Nusca | Feb 9, 2010 |

There’s nothing like a little healthy competition.

During a presentation in Copenhagen on Monday, executives of German industrial behemoth Siemens said that the company plans to leverage the fledgling American market to become a leader in wind power.

“We want to be one of the leading companies on the American market,” Andreas Nauen, the chief executive of Siemens Wind Power, told the New York Times‘ Green Inc. blog. “We are on our way, and would like to play an important role. The U.S. market is, and will be in the future, an important market to us.”

The company’s challenge is steep: Rivals GE Energy and Vestas control about 18 percent and 19 percent of the market, respectively.

Meanwhile, Siemens has just 7 percent market share.

Siemens has been making moves in the space since 2004, when it acquired Danish wind turbine company Bonus Energy. The company believes that global power generation from renewable sources will grow to 17 percent by 2030, from less than 5 percent today.

Half of that will come from wind power, Siemens says.

According to the Green Inc. post, Siemen expects the global wind energy market to be worth nearly $300 billion by 2025. It’s currently worth about $40 billion.

With the United States and Canada just coming online now, there’s plenty of money to be had.

 
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    QuietStormX

    02/11/10 | Report as spam

    RE: Siemens determined to win U.S. wind power market

    Aw... I prefer GE to be supplying all the wind turbins, and build here in the United States with U.S. Jobs! Or a United States company.

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Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

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Andrew Nusca

Andrew J. Nusca is an associate editor for ZDNet and SmartPlanet. As a journalist based in New York City, he has written for Popular Mechanics and Men's Vogue and his byline has appeared in New York magazine, The Huffington Post, New York Daily News, Editor & Publisher, New York Press and many others. He also writes The Editorialiste, a media criticism blog.

He is a New York University graduate and former news editor and columnist of the Washington Square News. He is a graduate of the Columbia University Graduate School of Journalism. He has been named "Howard Kurtz, Jr." by film critic John Lichman despite having no relation to him. A native of Philadelphia, he lives in New York with his fiancée and his cat, Spats.

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Andrew Nusca

Andrew J. Nusca does not hold any investments in the technology companies he covers.
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