Google Buzz brings media sharing and social conversations to Gmail

By Andrew Nusca | Feb 9, 2010 |

If you’re anything like me, you use your e-mail account for more than just e-mail in the “letter” sense of the term.

Sometimes it’s a to-do list. Sometimes it’s a photo repository.

Sometimes it’s a way to pass along links, either immediately through gChat or later via e-mail.

Google on Tuesday released Buzz, its new social media-flavored service add-on to its popular Gmail web e-mail application that intends to better serve all of those uses from within the Gmail window.

Available as a link beneath the one for your inbox, Buzz is designed to encourage real-time conversation — and for businesses, collaboration — within Gmail.

It automatically pulls in images, videos and other feeds to one spot, leveraging the company’s Picasa photo application (as well as Yahoo’s Flickr), Google Reader and Twitter.

If you’re already a Google services user, it will pull in your established contacts as well.

Here’s a look:

So what is it, exactly? Google positions it as a way to start conversations, though if you use Google services, you already were via gChat and Gmail. The real value of Buzz is marrying both of those services, with dashes of Picasa and Twitter, to keep you talking without switching services.

Instead of a universal inbox, it’s a universal soapbox.

You can also use the service via a mobile phone — perhaps a Google Android-based smartphone, yes? — and use that device’s geolocation abilities to jabber about a certain location.

Google Buzz, it seems, is equal parts Facebook (”friends”), Twitter (real-time updates), Gmail, gChat, Picasa, Yelp and Foursquare.

What will you buzz about?

 

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Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

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Larry Dignan

Larry Dignan has nothing to disclose. He doesn't hold investments in the technology companies he covers.

Andrew Nusca

Andrew J. Nusca is an associate editor for ZDNet and SmartPlanet. As a journalist based in New York City, he has written for Popular Mechanics and Men's Vogue and his byline has appeared in New York magazine, The Huffington Post, New York Daily News, Editor & Publisher, New York Press and many others. He also writes The Editorialiste, a media criticism blog.

He is a New York University graduate and former news editor and columnist of the Washington Square News. He is a graduate of the Columbia University Graduate School of Journalism. He has been named "Howard Kurtz, Jr." by film critic John Lichman despite having no relation to him. A native of Philadelphia, he lives in New York with his fiancée and his cat, Spats.

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Andrew Nusca

Andrew J. Nusca does not hold any investments in the technology companies he covers.
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