At $21, the world’s cheapest water purifier

By Andrew Nusca | Dec 9, 2009 |

Tata Chemicals has announced what it believes is the cheapest water purifier in the world.

The India-based company, which made its name from the launch of the Nano compact, the world’s cheapest car, aims to provide clean drinking water to the 894 million people around the globe who lack access to it.

Called the Swach – that’s Hindi for “clean” — the purifier costs just $21 and doesn’t require electricity or running water to operate.

“Safe drinking water is the most basic of human needs,” Tata Sons chairman Ratan Tata said in prepared remarks. ”The social cost of water contamination is already enormous and increases every year.  Although today’s announcement is about giving millions more people affordable access to safe water, it is an important step in the long-term strategy to find a solution to provide affordable access to safe water for all.”

The Swach’s filter uses a combination of paddy husk ash and silver particles to kill 80 percent of bacteria that cause waterborne disease. The filter lasts 200 days for a family of five.

Why so inexpensive? India produces 20 million tons of paddy husk ash each year as a byproduct of rice milling. The water purifier puts some of it to better use.

The company said it will initially produce 1 million units per year, with the expectation to ramp up to 3 million units per year within five years’ time.

Naturally, India will be the company’s first market, where 85 percent of the population consumes unfiltered water. If successful, the company may export the device to Africa.

 
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    Warrick Armstrong

    12/09/09 | Report as spam

    RE: At $21, the world's cheapest water purifier

    a thought: the size of the market in India and the reduced labour costs would be reflected in the cost of the device.

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Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

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Andrew Nusca

Andrew J. Nusca is an associate editor for ZDNet and SmartPlanet. As a journalist based in New York City, he has written for Popular Mechanics and Men's Vogue and his byline has appeared in New York magazine, The Huffington Post, New York Daily News, Editor & Publisher, New York Press and many others. He also writes The Editorialiste, a media criticism blog.

He is a New York University graduate and former news editor and columnist of the Washington Square News. He is a graduate of the Columbia University Graduate School of Journalism. He has been named "Howard Kurtz, Jr." by film critic John Lichman despite having no relation to him. A native of Philadelphia, he lives in New York with his fiancée and his cat, Spats.

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Andrew Nusca

Andrew J. Nusca does not hold any investments in the technology companies he covers.
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