Ensuring that there’s water, water everywhere

By Heather Clancy | Nov 16, 2009 |

Sometimes, in our struggling to apply sustainability strategy to things of industry — electricity in particular — we forget about protecting the simpler, more basic stuff, like water.

Based on what I’m hearing recently from some of the largest high-tech companies, this isn’t an oversight we’ll be able to tolerate for much longer. I’d be willing to lay odds that you will start hearing just as much about water management during 2010 as you’ll hear about the smart grid and carbon management.

Two examples from just the past week:

  • Hewlett-Packard has come out big as a sponsor of Summit on the Summit: Kiliminjaro, a celebrity-driven climb that is intended to raise awareness of the “global clean water crisis.” For every view of videos on its Summit on the Summit Facebook page, HP will contribute 100 liters of clean water. It’s a unique example of how you can use social media to promote a worthy cause AND your brand at the same time.
  • On the more tactical side, IBM just announced three different relationships illustrating how its resource management software and technology can be applied to the water problem. The first relationship is with the Lower Colorado River Authority, a public non-profit that manages water supply and other resources across Central and South Texas. The utility is specifically using IBM Maximo Asset Management software along with a mobile application that was developed by one of its business partners, Syclo. Here’s more information. In a second agreement (worth $14.5 million to IBM), the company is designing an asset management system for Power and Water Corp. in Sydney Australia. The arrangement will focus on how to balance the utility’s very diverse geographic territory, which ranges from desert to tropic climates. The final deal is with the Fukuoka District Waterworks Agency in Japan, which plans to use IBM technology to help design a system for increasing the availability of the usable water supply and to improve water quality in communities across its district. Among the district’s assets are the Seawater Desalination Plant, which supports 2.3 million residents. Here’s more information about the system.

Mind you, both the examples above clearly are public sector-type projects. But I believe businesses the commercial sector will be pressed to step up their own internal projects related to water waste associated with data centers, factors, unnecessary landscaping and the like.

 
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  •  
    1

    Dr_Zinj

    11/16/09 | Report as spam

    Colorado River water mismanaged anyway

    Agreements and treaties were poorly written in the first place.

    Should have started with the total flow volume at the mouth of the river and set the withdrawls 33% U.S., 33% Mexico, 34% allowed to naturally exit the mouth. 34% of normal flow probably wouldn't provide full sustainability of the natural riparian environment, but it would have been better than nothing.

  •  
    2

    LarryPTL

    11/16/09 | Report as spam

    Save water by increasing CO2 in the air

    Plants will get the CO2 they need for photosynthesis. Keep the concentration small, and the pores that let CO2 in get larger. That means more water vapor escapes.

    But as the CO2 concentration goes up the pores get smaller, and less water is used.

  •  
    3

    morrisontc@...

    11/16/09 | Report as spam

    RE: Ensuring that there's water, water everywhere

    Hi I am a normal person of our world and have been saying for the last
    twenty years or more"where is all our free water going to?".I am now
    retired and have time on my hand to think about things Like
    water,question why can rain be saved and stored with all our means at
    hand surely the world could do it.Forget we are different countries it
    is our worlds water which has to be saved some way or we will all
    died!!!.
    Regards
    WATER MO

  •  
    4

    stano360

    11/16/09 | Report as spam

    It's a simple cost/benefit relationship

    A good test case is the going on right now. The cost of water is going up radically in Southern California, people will be tearing up lawns, replacing old toilets, taking short showers, etc.

    It is true in other parts of the globe as well.

  •  
    5

    stilt21

    11/16/09 | Report as spam

    RE: Ensuring that there's water, water everywhere

    in the late 1940s, when nuclear plants were being suggested as an answer to our power needs, one of the parts of the plants was to be the production of potable water by using the waste heat generated in the plant. however, because there did not appear to be a supply problem then, though there was, to decrease the cost the water purification part was left out. now that we have again a power problem rearing up, we could help solve two problems by building the nuclear plants and by using the waste heat to provide potable water. there are the numerous plants in japan and france to show that these plants can be built and operated safely. we do have large amounts of nonpotable water around and we could make a great headway to solving the water supply problem.
    we will not do it of course because we live in a country where the ruling opinion is mass hysteria. maybe this will undergo a bit of a change when both food is not grown because there is no water to irrigate and when there is a limit on the amount of water one can drink. starvation and thirst are wonderful teachers

  •  
    6

    Brian G

    11/16/09 | Report as spam

    RE: Ensuring that there's water, water everywhere

    QUIT LIVING IN THE DESERT.. dumb$ss

  •  
    7

    MichaelJMotal

    11/16/09 | Report as spam

    RE: Colorado River water mismanaged anyway

    Wrong river. The Colorado River in Texas is contained entirely within the state. No need to give any to Mexido.

  •  
    8

    shanedr

    11/16/09 | Report as spam

    RE: Ensuring that there's water, water everywhere

    Didn't that battle start a few decades ago? Isn't it at full rage now
    such as the opposition to coal companies wanting to block off streams
    and small rivers at present.

    Or are you referring to the growing awareness of how super critical it
    is to keep our water clean.

  •  
    9

    jrlambert

    11/16/09 | Report as spam

    CO2, Energy usage and sources, potable water... all related

    Don't care where you live... these issues will affect your life.

    so what happens when:
    - Thousands die daily from these issues (bad water, pollution)?
    - all evidence points to these issues becoming "un-fixable" within the near term?
    - the peoples of the world are overwhelmed with these issues?
    - people believe technology will save them..(without any plan)?
    (poof! magically, some technology will be sooo powerful it doesn't need any plan of implementation! it will cost nothing and do everything!)
    - The world has no unified view of what's required?

    look around...
    you have your answer.

    Before any technology or plan of action on the scale of world-wide pollution/resource management can be successful..
    It needs unified support...or else it is doomed to failure.
    failure from ..
    - fighting over control of the solution
    - fighting over distribution of solution
    - fighting over any success of the solution!

    If a unified solution is ever put in place..
    It will not be done with the tools of present or past.
    Meaning political, monetary incentives..
    The world has to make some very big changes.


  •  
    10

    John Dodge

    11/16/09 | Report as spam

    RE: Ensuring that there's water, water everywhere

    Something like a billion people do not have access to safe and clean drinking water....a billion and half do not enjoy sanitary sewers or waste treatment.

  •  
    11

    nien83

    11/16/09 | Report as spam

    RE: Ensuring that there's water, water everywhere

    Thanks for spreading the word about our Summit on the Summit
    program! Admittedly, the social media part is tricky to handle as
    it's a new medium for brands to advocate for causes. But check
    out our Twitter feed (@SOTSK) as well. Also, two of our
    supporters are starting fundraisers at their schools (SUNY and
    Georgia U.) you can check them out too: @d33pthoughts and
    @dofoxymorrons.

    This is a complicated, intense global issue that requires
    solutions from many different angles. Check out our
    beneficiaries page on the website, four different groups with
    four different ways to tackle the problem:

    http://www.summitonthesummit.com/#/basecamp

    And cheers to IBM for lending their smarts for the cause!

    nien for Summit on the Summit
    Twitter: @SOTSK

  •  
    12

    net2j@...

    11/17/09 | Report as spam

    Desalinization would avoid some of the pain of the water problems.

    Desalinization would avoid some of the pain of the water problems.

    Water shortages, aggravated by inaction to avert them, are expected
    to generate lots of emotional energy, to fill the coffer$ of the
    prescient.

    We already know that our elected leaders are not perfect, many
    are lawyers; that left the Justice System, and are now struggling
    to make ends meet, on their own recognizance. They were once
    trained to use the law, to their clients? advantage.

    Who are the clients of many of our leader's now?

    Would they be the people that paid, to get them elected?
    (Bought them, their distinguished jobs.)

    The only people that are allowed to win, an election, are
    politicians, because it?s the LAW. [Write-Ins, may be a loop hole,
    some places.]

    Bureaucrats, appointed by politicians, use taxpayer funds to run
    the elections. I think most politicians believe that a politician,
    Red or Blue, will always win in any large election. Is it possible
    politicians might also suspect that the electorate is chicken,
    stupid, or both?

    If we were smart as lawyers, we would have changed things around
    to our advantage; so that by now, The Pawns of Power, would not be
    allowed to get themselves elected; AGAIN !

    I avoid additional disappointment, I expect politicians to do
    nothing, positive, for US. We must continue to depend on
    ourselves, as is usual.

    Humans will learn to desalinate seawater, more efficiently, to
    make up for some of the continuing losses to the snow pack, and
    glaciers.

    Why don?t we get started on that now?

    Well, are the people we depend on for leadership obligated, to
    those that pay to get them elected?

    The Powerful, will always retain control; of the water. It is a
    precious and limited resource, that can be sold for an even
    higher price, as the supply diminishes.

    Recall; gasoline at USD $ 4.599 per gallon? Think of it! Water at
    USD $ 4.599 per gallon.

    WOW!

    Oh, $h&t!

    It already is that much. . . when bottled; in a PREMIUM LABEL !

    Water shortages, aggravated by inaction to avert them, are
    expected to generate lots of profits, to fill the coffers of the
    prescient.

    Desalinization would avoid some of the pain of the coming water
    shortages, so we can be sure desalinization will not be allowed.

    b9f8

  •  
    13

    a.berg

    11/17/09 | Report as spam

    Re:Save water by increasing CO2 in the air

    Citation please, for this claim. Stomata for a particular species do not get larger or smaller, although they may become slightly more dense or less dense on the leaf surface because of growing conditions. Any change in stomatal density would have a limited effect on transpiration rate, when water is freely available to the plant, as the evaporation domes over adjacent stomata overlap and the leaf surface evaporates as fast as a free water surface. Basic plant physiology 201.

    Dr. Arthur R. Berg

  •  
    14

    Thermoguy

    11/17/09 | Report as spam

    RE: Ensuring that there's water, water everywhere

    Climate change, water, etc are supposed to go hand in hand with
    overall sustainability. We are supposed to blend in with the
    greenhouse called Earth that sustains all life and the reason we
    don't want to heat the atmosphere is because it changes the weather
    formula.

    The dangerous part of this is that policy and science is blind to
    temperature in education of the world. The company I work for
    documented the cause of urban heat islands and we are superheating
    the atmosphere, affecting hydrological cycles while we discuss the
    urgency of water management.

    Here is a link to urban heat island creation showing how we cook the
    air and change weather as well as how it can be addressed which will
    positively affect water. If we don't stop the heat, we will be
    rationing based on symptoms. http://www.thermoguy.com/urbanheat.html

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Heather Clancy

Heather Clancy is an award-winning business journalist with a passion for green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News, where she was a featured speaker about everything from software as a service to IT security to mobile computing.

Heather started her journalism life as a business writer with United Press International in New York. She holds a B.A. in English literature from McGill University in Montreal, Quebec, and has a thing for Lewis Carroll. When she’s not hunting for a great green story, she’s singing a cappella or scuba-diving with her husband, Joe.

Heather Clancy

Writing publicly about what the high-tech industry is actually doing to help itself and the world get greener or more sustainable is one way I figure I can contribute more meaningfully to said effort. I'm also a big OMG-kind-of-fan of smart leadership, which is why the goodly folks who publish this blog let me go on about this topic and why I am always on the hunt for forward-looking business management ideas.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I also write often about emerging technology trends such as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as appropriate.

My corporate writing work usually consists of crafting research white papers about some aspect of technology. In the event that my commentary (in written, audio or video form) mentions a company for which I have provided consulting advice, I will disclose that fact. However, there is no connection between these projects and the topics that I'm covering in my blog.

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. Joe is also SOA community manager for ebizQ, and speaks frequently on Enterprise 2.0 and SOA topics at industry events and Webcasts. He also serves as lead analyst and author of Evans Data Corp.'s highly regarded bi-annual SOA/Web Services and Web 2.0 surveys. Joe writes a regular column for Database Trends & Applications, and has authored numerous research reports in partnership with Unisphere Research for user groups such as SHARE, Oracle Applications Users Group, and International DB2 Users Group. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields.

Joe McKendrick

Joe McKendrick is an independent consultant and editor. Joe has performed project work for the following companies in the IT marketspace: IBM, Systinet/HP, Teradata. He has performed project work for the following organizations in partnership with Unisphere Research (Unisphere Media): IBM, Oracle Corp., International Oracle Users Group, Oracle Applications Users Group, Professional Association for SQL Server, International DB2 Users Group, International Sybase Users Group.

Business Brains focuses on management issues that revolve around the key question: How do I make my business, family, and coworkers smarter? The blog examines the management issues facing a variety of businesses and debunks the technology you need to know