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Siri, the newest backseat driver

By | June 13, 2012, 3:30 AM PDT

iPhone users are continually impressed with Apple’s assistant, Siri. Within a year, according to Autoweek, she will make her way into our cars.

Apple announced on Monday that Siri would be integrated into vehicles from eight manufacturers in the next year. Drivers will be able to launch the assistant using a button on their car’s steering wheel.

Siri will also be reconfigured to provide navigation information, including real-time traffic rerouting.

BMW, General Motors, Mercedes-Benz, Jaguar, Audi, Toyota, Chrysler, and Honda will be adding integration with Siri.

While Siri’s vehicle integration will no doubt appeal to her many fans, it does beg the question — might Siri not be more distracting to drivers than useful? Will people actually use her as a GPS, or for personal entertainment value, as so many users do?

Photo: Apple

via Autoweek

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Channtal Fleischfresser

About Channtal Fleischfresser

Channtal Fleischfresser is a contributing editor for SmartPlanet.

Channtal Fleischfresser

Channtal Fleischfresser

Contributing Editor

Channtal Fleischfresser has worked for The Economist, WNET/Channel 13, Al Jazeera English, Wall Street Journal and Associated Press. She holds degrees from the University of Pennsylvania and the Columbia University Graduate School of Journalism. She is based in New York.

Follow her on Twitter.

Channtal Fleischfresser

Channtal Fleischfresser

Channtal does not have financial holdings that would influence how or what she covers.

She writes for SmartPlanet and is not an employee of CBS.

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Siri Entertainment - A Fad
With Siri as a form of entertainment, I imagine at first it will be used in that fashion a lot. But once the novelty wears off, people will use it for useful information. I have largely stopped asking Siri inane questions.

My question is what happens to On Star?
Posted by ManoaHI
13th Jun
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No thank you
I have quite nice step by step directions as is, and I have no desire to have apple 'enforced' in any vehicle I own in the future.
Posted by jonrosen
15th Jun
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