Transport Theory

Mazda to exit commercial vehicle market: Nikkei

Mazda to exit commercial vehicle market: Nikkei

Posting in Technology

In an effort to cut costs, Mazda has decided to abandon the commercial truck market.

According to Japanese business daily Nikkei, Mazda has decided to abandon the commercial truck market in favor of consumer vehicles, as a way to cut costs as it focuses on recovery efforts, Left Lane News reports.

In addition to passenger cars, Mazda will focus on its Skyactiv high-efficiency technology, the Nikkei said.

The move is likely to have repercussions in Asian and African markets. The automaker's BT-50 pickup as well as several other light trucks are built at plants throughout Asia.

Many of Mazda's commercial vehicles are sourced from Japanese automakers such as Isuzu, Nissan, and Suzuki. The BT-50 was co-developed with Ford Motor Company. According to Left Lane News, Mazda will likely continue to sell the BT-50 on the consumer market.

Photo: Mazda

via [Left Lane News]

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Channtal Fleischfresser

Contributing Editor

Contributing Editor Channtal Fleischfresser has worked for The Economist, WNET/Channel 13, Al Jazeera English, Wall Street Journal and Associated Press. She holds degrees from the University of Pennsylvania and the Columbia University Graduate School of Journalism. She is based in New York. Follow her on Twitter. Disclosure