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Ford's new model will be the first all-electric car to lead the field for NASCAR's Sprint Cup Richmond 400 race on April 28.
The Ford Focus Electric, which came off the assembly line last December, will be the first all-electric pace car at a NASCAR event.
The pace car will be presented at the Virginia State Capitol in Richmond, on April 25, and will perform pace duties, leading the field during NASCAR's Sprint Cup Series race at the Richmond International Raceway, three days later on April 28.
"Ford research shows the majority of Americans would consider buying an electrified vehicle but do not yet understand the different technologies," said Mark Fields, president of The Americas. "Highlighting the Focus Electric as a pace car is a fun way to educate consumers about the kinds of benefits our electrified vehicles deliver."
If Ford was looking for an opportunity to educate prospective consumers about EVs, they seem to have picked the right crowd. According to the automaker's research, around 35 percent of people who intend to purchase new cars are motorsports fans and 78 percent of them support NASCAR. The research also suggests that Ford race fans are 67 percent more likely to consider Ford products than general market consumers.
Ford claims its Focus Electric gets 110 miles per gallon equivalent (MPGe) city, 99 MPGe highway, and has been certified to offer 105 MPGe combined by the U.S. Environmental Protection Agency.
The automaker plans to make the model available in California, New York and New Jersey in the first half of the year, expanding to 19 U.S. markets by the end of 2012.
Apr 16, 2012
I own a Ford Fiesta 2011, it gives 40MPG highway, 30MPHG city, I am getting a combined 34.5MPG, better that a Toyota Yaris, and basically anything else in the same category/price segment. American cars have gotten way better, and we need to educate ourselves about quality before we keep on buying Japanese, or any other foreign made car. As a nation we need to promote american made products.
If they can make this car and sell it for $15,000.00 I will definitely buy one. The selling costs of these type of electric cars are so high, it does not make any sense. One has to keep this car beyond its expected life span to get a pay back. Ford lost Jaguar car company to Tata. May be they should ask them to make this car as well. After all Tata gained a huge name by making and selling Nano car for $2000.00 each to masses. I am sure they will find a way to make it for about 15K.
Hey what a slap in the face of the American public. FORD was one of the big 3 that was reluctant to provide all electric cars. They do not provide an automobile that has reasonable drive mileage. Thanks but no thanks I will wait for Tesla to come down in price and then decide to buy my electric car. At least they put their money where their mouth is!
It gets more difficult all the time to figure this out. The Union of Concerned Scientists just came out with a report that everyone should read. I believe the report fails to include 'costs' for regular gas engine vehicles that would make the electrics and hybrids much more affordable. I am not trying to gloss over the fact that a total cradle to cradle analysis has NOT been done for any vehicle that I know of. That truly is the bottom line for any product. One thing EV's do have going for them is that they produce no pollutants while they are operating. There will be much more discussion on this issue in the future and every vehicle will be getting new and better technology to improve its 'carbon footprint' as the industry continues to change and the demand for cleaner vehicle rises.
The base model goes for a modest $39,995.00. For that much money you do not get a spare tire. You get a can of Fix a Flat. I am not kidding, look it up on Fords site. Ford has not disclosed a range for it. Instead they give the fuzzy math of saying it gets over 100 MPGe. Implying a 100 mile range when in fact the range is at best 40 miles. Your $39,995.00 also does not include $1,499 plus installation for a 240V in garage charging station. Without it you face up to 12 hours for a recharge. You can buy one only after an audit of your home and local power grids determines if you can support one. The race fan in me has one question. Will it run at top speed long enough to be an effective pace car before the battery runs out?
If Ford came up with the Model T of EVs it would be priced aroun $20,000 without the need for a government tax rebate. They would sell hundreds of thousands a year at that price. The power grid would not be able to handle the influx.
The very reason the report from the Union of Concerned Scientists does not make cost comparisons is that it studied emissions -- gasoline v. electrical generation. Both cause pollution. The study concluded that any electrical generation, even that of coal, causes less pollution vis a vis powering cars than does gasoline.
The report showed that a hybrid or conventional car getting better than 35 mpg in some parts of the country ARE CLEANER to operate than an EV because the regional power generation plants were mostly coal powered. There are several 2012 vehicles that meet or beat that mark. The area were gas is cleaner grows with every mpg closer to 41. A handful of 2012 hybrids already meet or beat that mark. With 60 mpg hybrids on the horizon, it will be cleaner to operate a gas powered car than an EV in over half of the US. http://www.smartplanet.com/blog/transportation/how-8216green-are-electric-vehicles/1592?tag=mantle_skin;content