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Why you should care about net neutrality

By | October 20, 2009, 7:47 AM PDT

On the surface the net neutrality debate is about the buying and selling of bits.

It’s a commercial dispute, to be decided among elites. It’s Inside Baseball, it’s Washington bureaucracy, it’s something your beautiful mind should not waste its time with.

I wish it were.

But it’s about a lot more. It’s about the nature of the Internet, and whether this medium will fall under central control or remain a competitive, open market of ideas.

Amazon, Google and Facebook don’t agree about much. But they agree regulation is needed to keep the gatekeepers of bits — Verizon, AT&T, and Comcast — from using that control to decide what services you will get, what views you will hear, and what interactions you will be allowed on the public Internet.

Think this is all theoretical? Have a cell phone?

If you do, then you hold in your hand one vision of the Internet’s possible future. It’s a future in which every bit you send or receive carries a price, a price set by the monopolist carrying that bit to you, and where every transaction you engage in, whether commercial or information, demands a cut to the carrier.

It’s a future defined by baksheesh. Want to be part of the wireless web? You need permission. And you must pay. Only those who pay for permission are allowed in the app store. There are no blogs in the app store, no start-ups. No more Googles, no Facebooks, no Twitters. Barriers to entry will be defined by carriers, and those who can’t leap them will never have been born.

That’s today’s cellular market. Carriers decide what phone you’ll use. Carriers decide what features it will have. Carriers decide what sites you’ll see, and carriers set the price of every transaction.

If carriers don’t want you bypassing their control in the world of cellular “service” they merely tell phone makers to prohibit it, and it is prohibited.

The monopolists make a lot of money this way. So do the services they endorse, the same audio and video producers who have been so hard done by in the hyper-competitive world of the Internet.

The market is smaller. There are fewer services and fewer bits moving on the wireless web than might be possible without carrier control. But the profits are bigger, because bits that cost nothing to make carry hefty price tags, like those “rollover” minutes in the AT&T ad.

So to protect these profits the carriers have created a false choice. The battle is not between the market and monopoly. It’s a question of who controls the goose laying these golden eggs. Will it be the government? Will it be Google? Choices must be made, and just because monopolies are control agents does not mean they’re not also products of the market.

But if I don’t want Google controlling my choice I can leave. I can go to Yahoo. I can go to Bing. I can go Ask.com.

Only not on my wireless phone. Not really.

And since Moore’s Law favors wireless, because wires are strings with limited capacity but the air is an ocean of radio, it is very possible the carriers will win. The firms providing the services you define as the Internet know this, and so they’re fighting the carriers in Washington as though their lives depended on it.

Because they do. As do the lives of your children. Will the free and open Internet of the last 15 years, defined by competitive services, become their future or will it be the closed, wireless web of the carriers?

Those are the stakes. Do you care now?

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Dana Blankenhorn

About Dana Blankenhorn

Dana Blankenhorn was a contributing editor for SmartPlanet from 2009 to 2010.

Dana Blankenhorn

Dana Blankenhorn

Contributing Editor

Dana Blankenhorn has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement and founded the Interactive Age Daily for CMP Media. He holds degrees from Rice and Northwestern universities. He is based in Atlanta.

Follow him on Twitter.

Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.

He writes for SmartPlanet and is not an employee of CBS.

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RE: Why you should care about net neutrality
I have always been concerned by carrier-imposed limitations on cell phone functionality, as well as limitations on Internet access. The AT&T model is almost unusable except to purchase goods and services from AT&T, which is, of course, their goal. And subsidized phones may have wonderful features from their manufacturer, but are 'crippled' by the carrier in order to focus activities on the most lucrative aspects of wireless access.

For these reasons, rather than take advantage of subsidized phone offers I now purchase my phones "unlocked". The comparison in functionality is night and day. I have several web browsers to choose from, many other widgets that make this small platform wonder an indispensable tool
Posted by dhawktx@...
20th Oct 2009
+1 Vote
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RE: Why you should care about net neutrality
This would of happen right except for one ISP that give service to the electric coops in the US. They know the content providers are just meet the demand from this one ISP. If they did anything to them they would cut off the cable or telecoms from their feed. This is keeping them honest and right now they have to find away to modernize their operation as the people will find that rural America has a better Internet and communications then the cities and suburbs have right now. They can't ask for money as rural America dud it without Government help and now the result Verizon leaving rural America. How are they going to say they don't have the money when it has cone cheaper than what it cost in the cities and suburbs. So the bottom line there will be a complete question on the monopoly they have and how a small company can do something so cheaper and have a better equipment then the big boys.
Posted by marvin25
20th Oct 2009
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Marvin25
Contact me off line with the details if you can. And are we talking about power line Internet?
Posted by DanaBlankenhorn
20th Oct 2009
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