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Why we have trouble saving energy

By | August 19, 2010, 10:05 PM PDT

A group of scientists and engineers recruited 505 people off craigslist to answer questions about how much energy they use and how much they think they are saving when they try to conserve.

The result? We think we save way more energy than we do. That’s partly because we don’t know how much energy activities take — and the more energy that’s consumed, the worse our guesses are.

People overestimate, for instance, the impact of turning off lights versus replacing their bulbs with more energy efficient ones.They underestimate how much energy is used by large appliances (adjusting your washer’s settings actually saves more energy than turning off your dryer and hanging out your clothes).  People also believe, incorrectly, that an aluminum can takes more energy to make than a glass bottle. A glass bottle requires 1.4 times as much energy as a can — and 20 times more energy if it’s made out of recycled materials.

Environmentalists tend to be better than others at knowing how much energy they use or save, but their estimates are still off.

These results worry the scientists, they write this week in a paper published in the Proceedings of the National Academy of Sciences, because if we all took a few simple actions — like using compact fluorescent light bulbs instead of incandescent bulbs, and not letting our cars idle — we could cut energy use in the U.S. by 30 percent.

That in turn would help the rest of the world, since the U.S. generates more greenhouse gasses right now than any other country. We’re responsible for 21 percent of the world’s carbon dioxide, the scientists say.

Below is their paper. Parts of it won’t make sense if you don’t know statistics, but it’s worth skimming and reading the parts that you do understand. They call for massive public education so Americans have enough information to start taking energy seriously and do things that can truly cut how much we consume.

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Deborah Gage

About Deborah Gage

Deborah Gage was a contributing editor for SmartPlanet in 2010.

Deborah Gage

Deborah Gage

Contributing Editor, Technology

Deborah Gage has written for the San Francisco Chronicle, Minnesota Public Radio, Baseline and various magazines and newspapers. She is based in San Francisco.

Follow her on Twitter.

Deborah Gage

Deborah Gage

I pride myself on being an independent journalist. My reporting and writing are not influenced by any financial holdings, and I have no business affiliations with companies other than the publishers I write for as a journalist.

She writes for SmartPlanet and is not an employee of CBS.

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0 Votes
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Statistics gathering
I can't read their paper, my phone doesn't display it. But since
when is craigslist a valid manner of gathering statistics? It sounds
like a voluntary response survey, which the statistics professors I
have had, as well as the books, all regarded with derision. I am
open to the premis, and the conclusion that better energy
practices are necessary, and not difficult, but that type of data
gathering is inaccurate at best, outright lying at worst.
Posted by ik.jv@...
20th Aug 2010
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Energy vs long term environmental damage
One that the really needs to be reviewed and the population educated on is the CFL use a slight bit of mercury. But that slight bit in our water supply can have devastating effects.

There needs to be better education on recycling CFL, Cleanup after a breakage, etc. There should also be MORE recycling locations so that they are not just tossed in the trash.

We may end up saving energy and still destroying our environment.
Posted by Silent Observer
20th Aug 2010
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RE: Why we have trouble saving energy
One of the major reasons that we are all so far off in understanding how to save energy is we don't have insight into how much we use and what we use it for. There is a great new interview on GreenCollarEconomy.com that focuses on that exact topic and reviews how local wireless sensor networks will provide an answer to that question. The publisher interviews the CEO of People Power Company - an group that has developed an open source wireless sensor network standard to address the lack of transparency and insight into our energy usage.

http://www.greencollareconomy.com/Green_Collar_Research/The-Birth-of-the-Enernet-.html
Posted by GreenCollar
20th Aug 2010
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Worthless study
As was already pointed out earlier, the sample of people was not
random and cannot then be used to make inference about the
population in general. It's not even a random sample of craigslist
users so we don't even know if it's just craigslist users that make
these mis-estimations.

I appreciate the difficulty of obtaining good samples as I am an
applied statistician - but that doesn't excuse the sloppy science
that so often gets shoved down the throats of the general public.
There really ought to be a law requiring terrible papers like this to
have a warning like cigarettes.
Posted by p0figster
20th Aug 2010
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RE: Why we have trouble saving energy
Great area of study, and I hope I see many more efforts to raise/change people's awareness. However, I was surprised that some of my own perceptions were off, so I dug through the author's sources. Nowhere could I find evidence that "changing a washer's settings" would reduce energy consumption more than line drying clothes. In the cited report, a typical washer consumes less power overall than a dryer, so no matter how you set it it ain't going to use less power.

I urge the authors to get their facts straight, or their overall results may be dismissed.
Posted by DaveHardman
20th Aug 2010
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RE: Why we have trouble saving energy
Agree with the CFL issue's, need to educate the public on proper disposal, handling ec.
INCLUDE STANDARD FLOURESCENTS IN THAT TRAINING.

During several remodeling projects I upgraded many of our fixtures to standard (t-8/electronic) flourescents, this was before CFLs.

But CFLs also have other issue's.
Light color, getting better, but
Warm up time
Cold weather use (outdoors)
Much of their savings, and a HUGE amount of their supposed longevity falls off if you turn them on and off constantly. I have had to replace several in those active areas, versus those that are left on.
Dimmers, unfortunately during those remodels, I converted most of our switchs(not the flourescent ones) to Dimmers, forget CFLs. These are expensive, electronic, X-10 style dimmers. I do think the ramp up / down these switches provide have greatly extended the life of the std bulbs they support.
Oh and don't forget those funky styles, candle, spot etx (some are showing up, but not all yet.
Posted by knudson
20th Aug 2010
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RE: Why we have trouble saving energy
Whether the study was accurate or not, I've always found the difficulty of educating myself on this matter (even with the power of the internet) to be amazingly daunting.

I never know whether to trust the material I'm reading, no matter who's published it. There are just too many unkown variables for anyone who's not in the industry, from polution v.s. energy usage to who's funding what study.

Maybe we need even a fake study or two to justify creating a usable knowledge base on this stuff. If so, however, I find it pretty sad. I think the issue is important enough that we should be creating it already, and pointing everyone to it through every media source available.
Posted by grassdogstudio
20th Aug 2010
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RE: Why we have trouble saving energy
Where did you (or they) come up with the US as the largest emitter of CO2 or largest consumer of energy? That data is OLD! China passed the US in, pick your year as there are conflicting reports, 2008 or 2009. They are rocketing past the US in 2010 and by 2012 will exceed the US and USSR (now 3# on the list behind the US) combined!
Posted by jpouchet
20th Aug 2010
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RE: Why we have trouble saving energy
The scientists do address, under Methods, the characteristics of their sample and the possibility of bias:

Participants. We recruited 505 participants through Craigslist in seven US metropolitan areas: New York, Philadelphia, Washington DC, Houston, Dallas, Denver, and Los Angeles. The sample represented 427 ZIP codes in 34 states (plus Washington DC). The online survey was conducted from 9:00 AM
to 3:00 PM on Wednesday, February 11, 2009. Each participant received a $10 gift certificate to Amazon.com.

On the basis of 471 participants who provided demographic data, the median age was 31y,compared with 36.4y in the US [USCensusBureau(2007)2005?2007 American Community Survey 3-year estimates]; 35% of participants were
male (49% in the US); and 63% owned their homes (67%in the US). The median family income was $50,000?$79,999 ($60,400 in the US). All participants who were aged 25 y or older held high school diplomas (84% in the US), and 41% held bachelors? degrees (27%in the US). Forty-seven percent self-identified as
liberals (score = 1?3), 31% as moderates (score = 4), and 22% as conservatives (score = 5?7). Thirty-seven percent considered themselves environmentalists.

These figures may indicate some selection bias or response bias.

ALSO, here's a link to the paper: http://www.pnas.org/content/early/2010/08/06/1001509107.full.pdf+html
Posted by DebGage
20th Aug 2010
0 Votes
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RE: Why we have trouble saving energy
Actually, I am surprised at how little this article says about why people underestimate how much energy they are using. I had hoped they would at least point out the one common cause I noticed a long time ago: people just do not understand how much energy it takes to heat and cool things, whether in a clothes dryer, washing machine or environemntal controls (room heating, A/C).

My biggest contribution to the fight against global warming is that I rarely use the heater, and even more rarely the air conditioner.
Posted by mejohnsn
20th Aug 2010
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RE: Why we have trouble saving energy
Answering #9: "may indicate some selection or response bias", you say? Take another look: it indicates a LOT more than just 'some'. Look at how the statistics you give differ from US averages, especially the number self-identifying as 'environmentalist'. That last statistic alone indicates a great deal of bias.

Or do you really think that ~40% of Americans now consider themselves 'environmentalists'?
Posted by mejohnsn
20th Aug 2010
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Reduce idling?
You're kidding, right? I'm not making Grandma get out of the car and walk into the grocery store just because I need milk. And I'm sure not going to make her sit there in the heat! That five-minute idle doesn't use that much gas, anyway.

Posted by NickNielsen
20th Aug 2010
0 Votes
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RE: Why we have trouble saving energy
mejohnsn: You're right, people do not understand how much energy things take, especially big things.
Posted by DebGage
20th Aug 2010
0 Votes
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Wrong caption
It should read: Why we have trouble not overpopulating the world.

Reduce the population by half in 50 years and all energy saving
issues are solved. Reduce the population to one quarter in 100
years and energy saving issues become moot. This can be done
voluntarily by all humans without anyone suffering in any way.
Why do so many people feel that they may have more than two
children without upsetting the equilibrium of the world. Take a
look at countries that have an average of two children or less per
family. They are all doing ok. (China excluded because they have
started a bit too late).

Another common misconception is that fluorescent lights save
energy. They save energy only in hot countries. In any country
that has to heat their houses, the heat from standard bulbs
comes to use in heating, it is not lost or wasted as fluorescent
light manufacturers want you to believe. It's not just the cost and
materials used for fluorescent lights that are wasteful; people also
forget the extra resourcewasting that occurs during the work they
do in order to earn money to buy these expensive lights.
Posted by Dukhalion
22nd Aug 2010
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RE: Why we have trouble saving energy
Although we design buildings and their energy requirements in a calculator, the energy is never seen or verified. Building codes are signed off as compliant with everyone accepting responsibility. Here is a link showing you how buildings are super heating the atmosphere after being radiated by the same UV that burns our skin. The problem is they aren't designed or insulated for it and we are using massive energy waste as a response. Air conditioning is refrigeration and requires 1000s of watts/hour/per building, all of it a waste reacting to symptoms.

Los Angeles by itself spends 100 million dollars a year in energy costs responding to urban heat islands which is buildings being radiated. Here is a link to show you what it looks like in the infrared spectrum. http://www.thermoguy.com/blog/index.php?itemid=42

Here is a time-lapsed infrared video showing you how buildings are exceeding their design temperature early in the morning. http://www.thermoguy.com/blog/index.php?itemid=41

Two years ago I heard on the radip that the US discards 11 million cell phones a month, that is another waste of energy. Do you know how much energy and resources it takes to make 11 million cell phones?

Recycling simply put means what we don't recycle will recycle through us and it is shameful to see everything that goes into landfill while we produce more junk we aren't recycling.

Why do we stop people from being in a closed garage or building with the car running? It will kill you but look at the vehicles on the roads polluting the big garage called the atmosphere. Is there a secret place where these toxins go?

We have reproductive problems as a species and 100% toxicity ratio in our newborns. What happens when a species can't reproduce anymore?

We better smarten up, the rest of the world wants to develop and have what North Americans have, where are we supposed to get the resources from?
Posted by Thermoguy
22nd Aug 2010
0 Votes
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RE: Why we have trouble saving energy
Why do we have trouble saving energy? Mostly because we're stupidly ignorant.

You post a picture of diesel truck tractor belching smoke. You should know that the 2010 Mack trucks with catalytic converters, particle scrubbers, and urea injectors are near-zero emission vehicles. In a major urban area, the air coming out the tail pip is actually cleaner than the air going into the engine's intake.

Selecting people off of Craigslist is not a scientific sampling. Although some may find this hard to believe, there are many people who don't even know what Craigslist is, and many more who know what it is and hardly ever use it, except if they're looking to sell somthing.

Now, about energy use. I know exactly how much I use, and I'm not an "environmentalist". I have drastically reduced the amount of energy used in my home (my peak KwH usage in the heat of the Texas summer is about 64% of what is was 9 years ago) and my newer car uses 25% less fuel than my old one. We don't waste water and we consolidate trips. We've planted four trees on our small lot that only had one tree when we moved in.

The financial payback? There is none. The cost of improvements far outweigh the monitary savings. Now, if my home used as much electricity as Al Gore's home, a 36% reduction might mean something, but seeing as my yearly usage is comparable to his monthly usage, my 36% reduction amounts to a $54 savings three months out of the year, and even smaller savings the other nine months. It would be generous to say that I save $400 a year.

The house is more liveable and comfortable, and my monthly electricity bills are lower (we already take advantage of adjusting our washer?s settings), but when you only spend $150 a month for electricity in 100 degree weather, there's not much more to save, and the cost to do it far outweighs any savings.

It's back to a Pareto chart, and the 80/20 rule. If you target 20% of the energy wasters, you'll reduce 80% of the waste.

Other items:
- To get full use out of efficient lighting requires a little education and re-thinking lamp usage. CFLs do present hurdles in this and in disposal.

- Recycling sounds good, but doesn't always make sense. "A glass bottle requires 20 times as much energy as a can if it?s made out of recycled materials. Our city spends millions to recycle, and there is a glut of recyclable material on the market, and the city is having difficulting getting rid of all the plastic, metal and paper that we collect.

Middle-class Republicans such as me are not your prime energy wasters.
Posted by bb_apptix
23rd Aug 2010
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RE: Why we have trouble saving energy
Have no idea how much energy they use? Let's see, every electrical appliance has on it the voltage and amps stated - the modern education system must never teach people about electricity in the new math / education system on how to multiply these two and find out how much power is being consumed by it!

Nothing quite like modern education.

These people must never get an electric bill at all either - so someone else is paying. Course when someone else is paying you could care less how much you use.

If people cannot compare a 100 Watt incandescent bulb to a 14 Watt florescent built that puts out the same amount of lumens the USA is doomed . . .
Posted by TAPhilo
23rd Aug 2010
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RE: Why we have trouble saving energy
Re compact fluorescent light bulbs:

It is true they use a bit of mercury. But that's also true of tubular fluorescent lights, which we have been using since 1939. Is the level of mercury in our environment and our bodies more now than it was then, and if so, could it be from mercury in coal rather than mercury in fluorescent bulbs? And should we also outlaw mercury in dental fillings?

About the higher cost of compact fluorescent lights: I've used them for several years now. I've had to replace two of them due to infant morality, but on the whole I find myself replacing bulbs a lot less frequently nowadays than before I switched to CFL's.

Regarding the matter of heat from incandescent bulbs not being wasted: If electric heat from an incandescent bulb is cheaper than the increase in natural gas consumption by my heating furnace, then I might as well go whole hog and replace my gas furnace with electric heat. But with modern gas furnaces being more efficient than older ones, there's no way I'd go back to incandescent bulbs just to get a little electric heat in winter.

And besides, in summertime the heat produced by incandescent bulbs has to be removed by air conditioners.

Before I sign off I'd like to add that hopefully, light emitting diodes will prove at least as efficient than CFL's, but without the disadvantage of mercury.
Posted by AlexKovnat
23rd Aug 2010
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RE: Why we have trouble saving energy
Because there's no direct incentive to do so...

Perhaps if we had smart meters and peak / offpeak pricing, I could save some real money by shifting usage around. But until you offer real opportunity to benefit (and stop throwing around idiotic "save the planet" slogans), there's just no reason for me to spend the money. In other words, where's the ROI?
Posted by dominigan
24th Aug 2010
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RE: Why we have trouble saving energy
@AlexKovnat

You are partially right in many of Your claims, so here are some
"missing" parts.

Yes, there have been tubular fluorescent lights for quite a while,
but their general use has still been quite limited, and their
disposal more "professional". They were hardly ever thrown in the
bin, not in my country at least.

Mercury is a substance that stays in the body for a long time and
is very harmful even in small quantities. As for mercury in dental
fillings; they have been outlawed in my country for nearly 20
years now.

I DO use some CFL's and I write the date on each lamp when I
start using them. None of them has lasted as long as claimed yet.
In the beginning they were of very poor quality so it was
understandable, but the recent ones still have to improve a lot.

In most of our cities we are not allowed to burn gas or coal so we
have to choose between longdistance heating or electricity. For
those that use electricity there is no difference in cost if they use
incandescent bulbs.

"And besides, in summertime the heat produced by
incandescent bulbs has to be removed by air conditioners."
But also, in the summertime we use less artificial light, so the heat
producet is mostly limited to nighttime.

I also agree that LEDs on the other hand seem to have a very
'bright' future.
Posted by Dukhalion
25th Aug 2010
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