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The lingua franca of the cloud

By | June 12, 2009, 8:48 AM PDT

Cloud computing is, for most users, one of the great mysteries of the tech world.

Today it’s a combination of Web hosting, virtualization, and search.

With clouds you don’t have to know on which computer your data or software is living, or what operating system you want to run, or how you’re going to find what you’re looking for.

This last is possible thanks to Doug Cutting. His Java-supported framework, now called Hadoop (after his child’s stuffed elephant), has become the lingua franca of cloud computing.

Cutting was inspired by Google’s MapReduce and Google File System, but he is now a Yahoo employee. The Hadoop project is hosted by the Apache Foundation.

Hadoop has changed the nature of clouds. What started as a simplified Web hosting or enterprise computing platform has now evolved into a world where everyone can be Google.

As a result most of the Web’s biggest players — Google, Yahoo, Facebook, and Microsoft’s new Bing search engine — are becoming dependent on the little yellow elephant.

When something becomes that important, it’s inevitable that intrigue will result. Yahoo made its pitch this week by releasing its own Hadoop implementation, free and open source. This joins versions hosted by Apache, a simplified version used by Facebook, and a commercial version from Cloudera.

Thanks to Hadoop and Cutting Yahoo, which last year was nearly acquired by Microsoft, is suddenly relevant again. It’s a player again on the bleeding edge of technology.

Thanks to its ability to manipulate huge data sets in the clouds Hadoop is also the third stage of a rocket that is bringing the Internet, and computing, into a new age. Because what becomes possible for the elephant soon filters down to everyone.

If you’re interested in making money in this medium, scale is no longer an object. Huge services can now deliver data instantly, answers coming as fast as you can imagine the question. 

Hadoop also offers the final proof, if such were needed, of the power in the open source concept. The Web’s largest companies are simultaneously building, and implementing, software you can download free.

Something pleasant to consider over the weekend, while you look up at the clouds.

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Dana Blankenhorn

About Dana Blankenhorn

Dana Blankenhorn was a contributing editor for SmartPlanet from 2009 to 2010.

Dana Blankenhorn

Dana Blankenhorn

Contributing Editor, Technology

Dana Blankenhorn has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement and founded the Interactive Age Daily for CMP Media. He holds degrees from Rice and Northwestern universities. He is based in Atlanta.

Follow him on Twitter.

Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.

He writes for SmartPlanet and is not an employee of CBS.

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0 Votes
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Wow with Azure platform comming in this form of computing is really/b
going to get hotter and hotter


Posted by pinto4378
15th Jun 2009
0 Votes
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rs rs, very a good,
We have been living in Montana for the past 5 years and I am not supri sexy shop to find it #3 on the "worst" list. Considering a sexshop move to Idaho to escapthe high cost of living a low income in MT. There may not be a sales tax here but they get you if you own property!

Where does Idaho rank? We have been living in Montana for the past 5 years and I am not supri sexy shop to find it #3 on the "worst" list. Considering a sexshopmove to Idaho to escapthe high cost of living a low income in MT. There may not be a sales tax here but they get you if you own property!
Posted by filhomarques
21st Jul
0 Votes
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RE: The lingua franca of the cloud
Wow with Azure platform coming in this form of computing is really

going to get hotter and hotter.
Already MS has picked up speed on marketing Azure and cloud computing to a different level.what needs to be seen is how secure and fast it would be and whether larger organizations would go for it to reduce IT costs or not
Posted by pinto4378
15th Jun 2009
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