One good way of getting a better understanding of the kind of world we live in now is to take a look at the Lamborghini Urus, a SUV supercar concept vehicle unveiled yesterday at the Beijing Auto Show.
If the Urus goes into production, it will boast a 600 horsepower engine along with all-wheel-drive. Behind the wheel, drivers will also discover a carbon-fiber interior, paddle-shifting technology and a four-seat configuration. No word yet on whether the company will throw in a child seat.
All kidding aside though, the Volkwagon-owned automaker is only the latest luxury sportscar brand to break from convention with an intention to introduce a family-friendly model into their lineup. Rival Ferrari has already started producing the four-seat FF while Tesla has announced plans to roll out an electric SUV. In a way, the companies are gambling that the new concepts would offer potential buyers a more versatile option while still appealing to sports car purists who also happen to be quite wealthy.
Beyond that, the latest addition to the Lamborghini family of cars gives the brand an opportunity to redesign their image — from being, for the longest time, an icon of excess to demonstrating to the world that six figure sports cars can not only be fun, stylish and luxurious but also environmentally-responsible. For instance, Volkswagon has stated that they plan to ensure that Urus debuts as the greenest luxury SUV (translation: Urus will boast the lowest CO2 emissions).
“SUVs stand for freedom and emotion,” says Stephan Winkelmann, the president of Automobili Lamborghini. “The Urus is a very concrete idea for the future of Lamborghini.”
Want more? Check back here tomorrow for a special preview of a “car from the future.”
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