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Japan election could change direction of climate debate

By | September 8, 2009, 8:13 AM PDT

The key to combating climate change is changing market incentives from supporting the problem to supporting solutions.

Japan’s highly-industrialized economy can lead the way in that, and it looks poised to do so following the election of Yukio Hatoyama and his Democratic Party of Japan. (Picture from CBS News.)

The new Prime Minister today reiterated his goal of cutting the country’s greenhouse gas emissions by 25% in 10 years. His party has also been active in seeking better relations with China. He may visit China as early as next month.

It’s possible that, despite business push back, Hatoyama could be starting a green technology arms race.

The big problem for green advocates has been the focus on climate change as a problem. There is fear of losing markets, and fear of higher prices.

As a result, American green policy is going nowhere and the odds of a new treaty to replace the current Kyoto accords look dim. Ministers will make one more attempt to nail down a deal in Copenhagen this December.

What Hatoyama sees instead is an opportunity. Combining Japanese technology with Chinese manufacturing can turn the former economy around and provide the latter economy new markets.

Australia is already re-evaluating its position regarding carbon targets following the Hatoyama election. Less developed nations are pushing for a deal, while America seems too preoccupied with health care to be effective.

Instead of talking about rising oceans, dying polar bears and a spirit of sacrifice, maybe it’s time we identified a growing green technology gap to keep Japan and China from stealing the future together.

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Dana Blankenhorn

About Dana Blankenhorn

Dana Blankenhorn was a contributing editor for SmartPlanet from 2009 to 2010.

Dana Blankenhorn

Dana Blankenhorn

Contributing Editor

Dana Blankenhorn has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement and founded the Interactive Age Daily for CMP Media. He holds degrees from Rice and Northwestern universities. He is based in Atlanta.

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Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.

He writes for SmartPlanet and is not an employee of CBS.

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RE: Japan election could change direction of climate debate
Many green advocates have been saying the same as what Hatoyama is saying. This is not a problem. This is the biggest business opportunity of the century. The sooner we start looking at it this way, the better.
Posted by mheartwood
8th Sep 2009
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But incentives need to be in place
From a policy standpoint we continue to subsidize dirty tech and begrudge any effort to change those policies as somehow illegitimate.

That needs to change. Market incentives need to be aligned with what the people and the planet need, not what incumbents happen to be producing.
Posted by DanaBlankenhorn
8th Sep 2009
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