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Is Boeing opting to expand in S.C. really a good idea?

By | October 29, 2009, 11:44 AM PDT

The headline this morning at Seattlepi.com is reminiscent of “last one to leave Seattle, turn out the lights” when Boeing laid off tens of thousands of workers in 1970-71:

Today’s headline? “Gone.  What now? Boeing move send state scrambling.”

Boeing announced last night it has chosen North Charleston, S.C. for the second assembly line for the Boeing 787 Dreamliner. While the news has been rumored for months, the decision is sending shock waves through the Seattle area where Boeing continues to wind down its future. It’s Everett plant there was the main rival to North Charleston.

“This decision allows us to continue building on the synergies we have established in South Carolina with Boeing Charleston and Global Aeronautica,” president and CEO of Boeing Commercial Airplanes Jim Albaugh said in a press release whose boilerplate added “the move will strengthen the company’s competitiveness and sustainability and help it grow for the long term.”

Few doubt Boeing’s move is chiefly based on a more labor friendly environment in North Charleston where the Internal Machinists Union (IAM)  was decertified a few weeks ago at the plant Boeing uses now to build the 787’s aft fuselage.

South Carolina is a so-called Right to Work state which greatly dilutes the power of unions. The IAM struck  Boeing for two months in 2007 and that probably sealed their fate. The strike has been blamed for some of the 787’s delays which have been primarily technical.

Boeing CEO W. James McNerney has hinted that he was leaning toward North Charleston by saying the risk at setting up the second line in a new locale would be modest. Recent coverage in Seattle concluded that Boeing was done talking with the IAM over locating the second assembly line in Everett where the 787 is put together now.

The machinists feel betrayed because they claim they offered Boeing a 10-year no strike promise and that Boeing never countered. That’s not to say the machinists are innocent in all this, but McNerney’s mind was made up long ago in my estimation. He’s a believer in Six Sigma, a zero defect manufacturing philosophy which essentially does more with less, ergo fewer people.

As CEO at 3M from 2001-05, McNerney oversaw a doubling of the share price, but was unpopular among many researchers and scientists who felt hamstrung by Six Sigma strictures. His Six Sigma edicts were tossed out by his successor because at 3M’s legendary research organization. I wrote a feature “3M Shelves Six Sigma in R&D” a couple of years ago.

As head of GE’s jet engine business among others, McNerney also learned at the knee of former GE CEO Jack Welch who regularly sold off non-performing divisions, often leaving behind shelled-out communities. Just drive through Pittsfield, Mass. or around the greater Albany, N.Y. area. After all, life is all about enriching shareholders, right? I don’t know if there’s a top five or ten rules to creating a smarter planet, but if there were, that wouldn’t one of them.

Boeing’s enmity toward the Seattle area began long before McNerney’s arrival.

Boeing’s headquarters move to Chicago in 2000 for was also strong indication of Boeing’s tiring of Seattle. “We are here not because we wanted to leave Seattle, but because we wanted to build, a bigger more capable Boeing Co. Having our world headquarters separate from any one of our major businesses (Commercial Airplanes in the case of Seattle) will help us achieve out goals of growing this company,” then Boeing chairman Phil Condit said at the time.

It sounded hollow then and still does. Boeing wanted out from under a strong labor movement.

Also, manufacturing the 787 largely depends on third party contractors as opposed to a permament inhouse workforce. The scheme  has been problematic for Boeing and has contributed the 787’s delays.

As for North Charleston, congratulations. Bear in mind: the appeal of cheaper labor in the south lured textile, shoe and other industries from the north over the past 100 years. Those are largely gone now.

I found an interesting discussion thread entitled “Will Boeing move to Beijing?” Sound ridiculous? Not so much given that many of the 840 or so standing orders for the 787 come from that of part of the world. And think of not only the labor savings in China, but on executive compensation, too.

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John Dodge

About John Dodge

John Dodge was a contributing editor for SmartPlanet from 2009 to 2010.

John Dodge

John Dodge

Contributing Editor

John Dodge has written for the Wall Street Journal, Boston Globe, PC Week (now eWeek), EDN, Design News, Electronic Business, Bio-IT World, Health-IT World, Lowell Sun, Haverhill Gazette and Newburyport Daily News. He is based in Massachusetts.

Follow him on Twitter.

John Dodge

John Dodge

John Dodge prides himself on completely independent journalism. His opinions, observations and reporting are not influenced by any financial holdings. He holds no shares in computer, electronics, software or Internet companies. He also has no business affiliations with organizations except with those for which he creates content as a freelancer.

He writes for SmartPlanet and is not an employee of CBS.

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0 Votes
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It's sad, but hardly a surprise
Having close ties to Seattle and the aerospace industry, I've seen
the radical change the region has gone through over the last 30+
years. Seattle and the state of Washington have been taking Boeing
for granted for decades, and like so many other regional governments
they never really understood that Boeing didn't have to be there.
They completely ignored the lessons from Southern California where
the once dominant aerospace industry is barely a shadow of its former
self. Last year's strike was just another nail in the coffin.

If there's an upside, we should probably be grateful that the 2nd
line is even located in the US. There's already talk of assembly
taking place in China. And the slow disappearance of environmentally
hostile manufacturing in the Pacific Northwest will just make more
room for all those "green jobs" we keep hearing about, right?
Posted by JohnMcGrew@...
30th Oct 2009
0 Votes
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RE: Is Boeing opting to expand in S.C. really a good idea?
There will never be any reduction in Executive Compensation.
Posted by arcrews@...
30th Oct 2009
0 Votes
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RE: Is Boeing opting to expand in S.C. really a good idea?
Unions outlived their usefulness years ago. They were appropriate back when employers abused their employees and before there were federal guidelines in place to protect employee rights. It's really difficult to feel sorry for someone making what many of these workers get in wages and benefits. Look at what the unions did to the auto manufacturers! It also hamstrings our ability to be competitive in a global economy where manufacturing is concerned. I speak from personal experience as a long time business owner in manufacturing. That's why we've lost a huge share of manufacturing to foreign countries. Also, the American consumer won't pay the extra cost for goods made here so they compound the problem. I was forced to go offshore to be competitive so I know why Boeing made their decision. In addition, the pain the union caused last year is still freah in the minds of management!
Posted by steve@...
30th Oct 2009
0 Votes
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management is aware a Megaquake is overdue for the Seattle area
They simply don't want to be wiped out when the huge overdue earthquake hits the Seattle area.

If you were not aware of the quake, click:
http://dsc.discovery.com/news/2009/10/27/megaquake-seattle.html

Terry Thomas...
the photographer
Atlanta, Georgia USA
http://www.TerryThomasPhotos.com
Posted by AtlantaTerry
30th Oct 2009
0 Votes
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RE: Is Boeing opting to expand in S.C. really a good idea?
I have to agree with the points made by John and Steve.

Politicians and Employees tend to create a hostile employment environment for large successful companies.

I obviously prefer the working environment today compared to what my granparens dealt with but regulations, obscene taxes and worker demands are driving countries overseas.

We as a country should be thankful Boeing is staying within our borders for now. Seattle (Everett) has no one to blame but themselves.

Posted by thedudeistoocool@...
30th Oct 2009
0 Votes
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RE: Is Boeing opting to expand in S.C. really a good idea?
"so called Right To Work State"?

That's exactly what they are. And yes, the union burden is too great for many employers. Ask many of hte currently jobless if they would rather have a union card or a job.

Grow up, get real. Socialist economies and governments like Washington state are dying. Just be thankful Bill Gates didn't grow up in,ummmm...say Nebraska. MS would be gone in a flash.
Posted by brianpeterson@...
30th Oct 2009
0 Votes
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RE: Is Boeing opting to expand in S.C. really a good idea?
?Will Boeing move to Beijing?? Sound ridiculous? Not so much ...
So Boeing and Airbus had, four years ago, an offer to move to China. Boeing declined. Airbus has now an assembly line at Tianjin (130 km south-east of Beijing), and makes one A320 every month, next year one every week. Chinese airplane industry gave money for it, 200 workers from Toulouse and Hamburg are working at it and teaching their Chinese colleagues. Planes made by chinese-european consortium are delivered to Airbus Industries reception complex near the factory, then sold in Asia. And a new Chinese expertise is building fast. Nobody knows.
Posted by ebolavir
2nd Nov 2009
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Of course it's not a good idea
In the long run, anyway, the company would be better off to maintain a loyal workforce than to go shopping for the cheapest labor. This is especially true in an industry like aerospace, where quality is crucial and many employees are highly skilled.

Just another example of the short-sighted management style that is ruining American business.
Posted by Greenknight_z
3rd Nov 2009
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RE: Is Boeing opting to expand in S.C. really a good idea?
It a political Ploy. Job for laid off workers will get the
contract for the tankers with Boeing
Posted by ka0mow
3rd Nov 2009
0 Votes
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RE: Is Boeing opting to expand in S.C. really a good idea?
@Greenknight_z

I see... and that is correct because?
I mean why would anyone need a "loyal" workforce? And just how loyal a workforce can be? Would anyone go home without wages just to help Boeing win the upper hand over Airbus, for instance?!? I wonder...
As to the skilled employees and crucial quality, I'll give you one that is even more crucial: price. And that's crucial even for you. Please tell me you don't talk price when selecting a flight from New York to Boston and I'll agree to you...
Posted by Kostaghus
4th Nov 2009
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RE: Is Boeing opting to expand in S.C. really a good idea?
The blue collar work force, in particular, is facing a serious erosion of compensation. Unfortunately, unions are no longer preventing the erosion because corporations have clearly gained the upper hand. And, relentless competition ?forces? corporations to consider all cost cutting / profit increasing opportunities.

Vilifying corporations, however, is misguided. Corporations are playing the by the rules of the day, i.e. the laws and regulations governing corporations. A corporation that ignores reality will be a corporation that goes out of business.

Isn?t this clearly a political problem? I?m reading a lot of unrealistic ?Fixing what isn?t broke? solutions. Many seem to be angry at WA ?officials? for not forcing Boeing to stay; there?s no legal way for them to do that. Barring government action, not only on a national (US) but also on an international level, akin to the creation of the WTO, to level the playing field for labor, unions and labor will continue their decline. It?s time for some analysis based on the real world order.
Posted by GarryGR
5th Nov 2009
0 Votes
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So Greenknight, were Boeing's workers being loyal last year...
...when they went on strike in the middle of a recession and with all
the turmoil over the already late and troubled 787? With displays of
loyalty like that from the expensive labor, the supposedly less-loyal
cheap labor starts looking even better. They're actually happy for the
jobs.

Garry, I'm not sure who thinks that any government could have forced
Boeing to stay in Seattle, because they couldn't. But I do understand
the anger over the fact that various levels of government actively
pushed Boeing away.
Posted by JohnMcGrew@...
6th Nov 2009
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