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Google sponsors a summer of free Wi-Fi in NYC

Free Wi-Fi is on the rise, but what will floods of new customers do to the quality of service?
Written by Mari Silbey, Contributor

If you don't want to pay up for that mobile data plan, then free Wi-Fi hotspots may be your next best bet. Luckily for Manhattan dwellers, Boingo is offering a host of new free Wi-Fi zones thanks to a sponsorship deal with Google Offers. Much like Google's sponsorship of free Wi-Fi access at select airports back in 2009, the New York City deal lets anyone log on at Boingo hotzones and connect to a wireless network at no charge. Boingo is also partnering with Transit Wireless to extend that sponsorship to six subway stations across the city.

Free Wi-Fi is becoming an increasingly popular perk from broadband providers, at coffee shops and in many public spaces. But while it's valuable to users, and a potentially brilliant marketing tactic, the downsides to free Wi-Fi are growing. The more companies and wireless carriers create incentives for consumers to use Wi-Fi hotspots, the more there are going to be traffic congestion problems, and quality-of-service issues.

Amtrak, for example, offers free Wi-Fi access in many of its locations. But if you've ever had to rely on train Wi-Fi, you know the service is pretty abysmal, at least down at track level.

Meanwhile, the extension to New York subway stations comes after a long delay in the Big Apple's wireless transit plans. As Karl Bode over at DSLReports points out, Transit Wireless won a deal back in 2007 to bring Wi-Fi to all 277 subway stations in New York City. But the company only expects to have 36 stations outfitted with Wi-Fi  by the end of this year.

As for this summer's sponsored Wi-Fi access, New Yorkers can log on for free between now and September 7, 2012. In addition to Boingo hotzones throughout the city, the free Wi-Fi will be available at these subway station locations:

  • A, C, E station at Eighth Avenue and West 14th Street
  • L station at Eighth Avenue and West 14th Street
  • C, E station at Eighth Avenue and West 23rd Street
  • 1, 2, 3 station at Seventh Avenue and West 14th Street
  • F, M station at Sixth Avenue and West 14th Street
  • L station at Sixth Avenue and West 14th Street

Image courtesy of the Metro Transit Authority with logo from from Transit Wireless

This post was originally published on Smartplanet.com

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