By Jenny Wilson
Posting in Technology
Such technology would allow the company to choose which ads to deliver to smartphone users based on the weather.
On Tuesday, the United States Patent and Trademark Office granted Google intellectual rights to targeted-ad technology. Such technology would allow the company to take the weather into account when choosing which ads to deliver to smartphone users.
Sensors on the device could provide information about the temperature, allowing Google to display ads for swimming pools if it's above a certain level, or heating systems if it falls below a certain levels to name a few examples. Advertisers could select criteria for which users who meet would be shown an ad for their product.
Also included in this patent was another form of targeted advertising which analyzes background noise and GPS location to send specific ads to users. A user at a theater production could be shown ads for production companies or ticket resellers, for instance.
Though Google does not yet have plans to implement this technology, it has already raised some privacy concerns due to the extent to which it monitors user location and behavior.
Related on SmartPlanet:
- London billboard detects gender and tailors ads accordingly
- Mobile phone that detects depression
- Malls to track shoppers' cell phones
Mar 22, 2012
And once again GoOgle is looking for new ways to spy on it's users. They will actually (and supposedly only" listen to your conversation and use the background noises to deliver ads. So if there's a baby crying in the background they'll be sending you ads on baby formula, diapers and other baby related content. No thanks, I think I will continue to avoid and GoOgle products....
US Patent Office Out of Control--Obvious idea. What is the difference between information provided by customer and information taken from them? This isn't innovation...