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Five questions to transform the energy debate

By | October 21, 2009, 2:16 PM PDT

So long as “clean energy” remains a political question it will be controversial. So long as global warming is seen as a problem solutions will be opposed. (Picture from Change.org.)

Fact is clean energy and global warming should be business questions, not political ones. We have a variety of ways to produce energy without carbon.

Each has strengths and weaknesses, but they can’t start competing with each other until the market is organized in a way that gives executives “visibility,” a clear idea of costs and risks.

Almost 80 years ago a man named Robert Woodruff faced a similar problem. Fluctuating prices for sugar meant there were constant fights between his company, which produced soft drink syrup, and the companies bottling the product.

He saved the day by changing the subject. Instead of worrying about the price of sugar and shares of profit, he asked, how do we make certain each Coca-Cola you buy tastes just like every other Coca-Cola, anywhere in the world.

The clean energy debate can be transformed in the same way. We can focus on the opportunities rather than the problems by answering these five questions:

  1. What price can assure clean energy a market?
  2. How do we make clean energy portable?
  3. How do we create a global market for clean energy technology?
  4. How do we pay for all energy externalities?
  5. How do we organize a global market for all energy?

Of these questions the first is the most important. The answer will determine a floor price for energy, which in turn will enable executives to plan and price their investments.

The second question is the key to the three which follow. We know how to transport coal, natural gas and oil. We know what that costs, and thus we know the price these commodities must meet to be profitable.

My personal answer to this question has always been hydrogen. That is, build a global market for hydrogen, and price clean energy based on the cost of converting that energy to hydrogen and back again.

But I’m perfectly happy to see us use another commodity if hydrogen won’t work. How about ammonia, which combines hydrogen with nitrogen into a liquid you can load into a tanker and transport at room temperature?

By focusing on what stands in the way of growing the market, rather than what may happen if we don’t do what global warming activists want, the energy debate can be transformed. It can be taken out of the hands of the politicians and put into the hands of the entrepreneurs.

Once that happens everyone wins.

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Dana Blankenhorn

About Dana Blankenhorn

Dana Blankenhorn was a contributing editor for SmartPlanet from 2009 to 2010.

Dana Blankenhorn

Dana Blankenhorn

Contributing Editor

Dana Blankenhorn has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement and founded the Interactive Age Daily for CMP Media. He holds degrees from Rice and Northwestern universities. He is based in Atlanta.

Follow him on Twitter.

Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.

He writes for SmartPlanet and is not an employee of CBS.

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RE: Five questions to transform the energy debate
Hydrogen has a very poor energy density, and it does not exist in the atmosphere in its elemental form, which means that it takes energy to "make" hydrogen from other compounds.

If hydrogen was easy to acquire, you'd probably need a fuel tank the
size of railroad car to get anywhere in your vehichle.

But there might be uses other than transportation for which hydrogen is better suited.



Posted by dc.martin@...
22nd Oct 2009
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That's why I suggested ammonia
There are tools available for turning ammonia into the fuel of a fuel cell battery, extracting it from nitrogen. Plus ammonia can be transported in liquid form, so it's much denser.

Hydrogen can go into the same systems now carrying natural gas.
Posted by DanaBlankenhorn
22nd Oct 2009
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RE: Five questions to transform the energy debate
Nice blog entry Dana,

I read an article by David Suzuki where he was explaining to a very successful business man all about the problems associated with global warming. The business man asked him "What is anyone doing about this?" Suzuki replied "Nothing." The business man then responded "I see a business opportunity here". While I don't remember the name of the businessman, apparently he went on to found a successful green business as a result of that conversation.

When we look at any problem facing the society or the world, if we are able to turn it into a business opportunity, then it will be solved. I think your five questions are a good start in making that move.
Posted by mheartwood
22nd Oct 2009
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RE: Five questions to transform the energy debate
Dana -
The problem with ammonia is it is an extreme irritant, the energy necessary to split it is more than the hydrogen could provide, AND in the quantities your theory would require, is at least as toxic to the environment as gasoline and diesel fuel. It's only saving grace is that it is water-soluble and could be flushed off the pavement easily.
NOW, the use of Liquefied Natural Gas (LNG), of which we have a great deal, is cleaner-burning than petro-products. The problem is that it is necessary to carry it under pressure, raising the explosion hazard above even gasoline or hydrogen. LNG also does not have the energy density of gasoline, nor does it function as well in the extreme cold that the northern states experience in winter.
It would be MUCH better to extend the gasoline supplies we have with ethanol, but only if it comes from "non-foodstock" sources! That means we need to get cracking on getting "cellulosic ethanol" into the mainstream and leave the corn in our food!
Posted by JTF243@...
22nd Oct 2009
0 Votes
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RE A renewabl energy source seldom considered. Some thoughts on the 5 Q?
Little has been discussed about the most wide spread energy source;
electromagnetic fields and currents that exist both above and below
the earths surface. Over acentury ago it powered some telegraph systems, but due to the linear concept, steady expansion of wire ground to ground, 100s, thousands, and miles needed; it cost too much. Many patents have been filed by inventors attempting to overcome the obstacles. I believe that the linear approach only tapped a minute fraction of the electromagnetic fields.

Modern technology can extract from 100s, 19999s etc. more from
your backyard.

If you are interested in exploering this please respond on this blog.
===================================================================
Thoughts related to distributed renewable energy DRE
9 ----------------------------------=------------------
1. What price can assure clean energy a market?
DRE extracted, sent thru meter to grid. Paid by utility to DGE holder
Will expand.
2. How do we make clean energy portable
Probably indirectly. Will expand.

3. How do we create a global market for clean energy technology?
Step by step.. will expand

4. How do we pay for all energy externalities?
will expand
5. How do we organize a global market for all energy?
will expand







Of these questions the first is the most important. The answer will determine a floor price for energy, which in turn will enable executives to plan and price their investments.

The second question is the key to the three which follow. We know how to transport coal, natural gas and oil. We know what that costs, and thus we know the price these commodities must meet to be profitable











ogy

1 What price can assure clean energy a market?
2# How do we make clean energy portable?
3# How do we create a global market for clean energy technology?
4# How do we pay for all energy externalities?
#5 How do we organize a global market for all energy?
Posted by eralexander@...
3rd Nov 2009
0 Votes
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RE: Five questions to transform the energy debate
One thing to realize is that hydrogen is not an energy source, but more of a storage medium. One could almost say that about electricity. Energy must be "harvested" to generate them.
More attention should be paid to geothermal; unlike solar and wind it is available 24/7 in a cost effective range. Even that is only a partial answer.
On the near horizon solar is finally approaching real unsubsidized practicality with increasing output and falling cost. Again, it is only a partial answer. Large mechanical systems like wind generators are up against a location/capital cost/maintenance wall.
Political and emotional arguments aside, clean coal is not just a dream and has a legitimate place at the table along with nuclear. If the political class overruled the chattering class we already have abundant domestic energy.
Posted by dixon757@...
8th Nov 2009
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