"...based on a grandmothers old remedy..."
That's it? All you have? I can't be the only one intrigued by that phrase. C'mon Jenny, dig down a bit deeper, please. Even just this snipet from their web site would have been enough...
"FreshPaper was developed by a young inventor who happened upon the active ingredients, a mixture of edible organic spices, while visiting her grandmother in India."
The phrase "free of chemicals" is misleading, too. I wouldn't drink organic hemlock!
I also have to wonder, since spices are involved, whether or not any flavor is transmitted to the food.
I think I'll go buy some and find out!
Thanks for letting us know about it, Jenny.
FreshPaper
A new and easy to use product keeps fruits and vegetables fresher for longer, making it easier to choose healthier items at the grocery store without having to worry about them going bad too quickly. Named FreshPaper, the material comes in sheets that can be placed under the produce where it’s stored.
The company compares it to the “dryer sheet” for produce, and there certainly are similarities in appearance and simplicity. It works by inhibiting the growth of bacteria, fungi, and degradative enzymes. FreshPaper is free of chemicals and made of entirely organic materials. It’s biodegradable and can be composted or recycled.
This simple solution, which is based on a grandmother’s old remedy, offers significant benefits to both the consumer and the farmer. 25 percent of the world’s food supply is lost to spoilage, and this simple innovation by social enterprise Fenugreen does something to fix that. Not only does it address issues of wastefulness, but it also promotes healthy eating because people are more likely to buy fresh produce if they don’t have to worry about it getting rotten within a couple days. Available in packs of 8 for just 4.99 a package, it’s a cost-effective solution to multiple problems.
[via Gizmodo]
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