Thinking Tech

Fenugreen's FreshPaper lets produce keep for longer

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An inexpensive and easy to use product keeps fruits and vegetables fresh for up to three weeks.

FreshPaper

A new and easy to use product keeps fruits and vegetables fresher for longer, making it easier to choose healthier items at the grocery store without having to worry about them going bad too quickly. Named FreshPaper, the material comes in sheets that can be placed under the produce where it's stored.

The company compares it to the "dryer sheet" for produce, and there certainly are similarities in appearance and simplicity. It works by inhibiting the growth of bacteria, fungi, and degradative enzymes. FreshPaper is free of chemicals and made of entirely organic materials. It's biodegradable and can be composted or recycled.

This simple solution, which is based on a grandmother's old remedy, offers significant benefits to both the consumer and the farmer. 25 percent of the world's food supply is lost to spoilage, and this simple innovation by social enterprise Fenugreen does something to fix that. Not only does it address issues of wastefulness, but it also promotes healthy eating because people are more likely to buy fresh produce if they don't have to worry about it getting rotten within a couple days. Available in packs of 8 for just 4.99 a package, it's a cost-effective solution to multiple problems.

[via Gizmodo]

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Jenny Wilson

Contributing Editor

Contributing Editor Jenny Wilson is a freelance journalist based in Chicago. She has written for Time.com and Swimming World Magazine and served stints at The American Prospect and The Atlantic Monthly magazines. She is currently pursuing a degree from Northwestern University's Medill School of Journalism. Follow her on Twitter. Disclosure