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BP, government continue attempts to shape oil spill story

By | June 10, 2010, 2:00 PM PDT

BP’s attempts to shape the public response to the oil spill hasn’t worked out that well. Of course, the dominant reason the public is still furious at the oil giant is due to the hundreds of thousands of gallons of oil spilling into the Gulf. But BP’s attempts at damage control are doing nothing to tamp anger, and in some cases are just raising more ire. Even worse, governmental organizations seem to be taking the same tack.

Starting yesterday, BP began purchasing search keywords at the three major search engines, Google, Yahoo, and Bing. Searching for certain keywords, including “oil spill,” now net a sponsored ad with a link to “Learn more about how BP is helping.” Those ads aren’t cheap; the keywords purchased are among the most popular, and thus most expensive, topics searched today.

The link itself leads to a BP site with press releases that are, of course, carefully worded. They explain how many gallons of oil were collected, instead of how many gallons leaked out, for example. The site is also littered with photos of, as Wired put it, “workers in bright yellow boots clean[ing] a relatively untainted beach in the sun in front of rolling blue waves, as a not-oily sea bird struts past.” That’s in contrast to the now-famous AP images of sea birds rendered unrecognizable by huge glops of oil.

Even worse, the New York Times ran a story about reporters being repeatedly denied access to the spill, especially photographers. Representatives from both BP and governmental agencies (including the FAA and Department of Homeland Security) claimed these instances are exceptions, and that any such situation is due to safety reasons. But the anecdotes from several different publications, in which journalists have been denied access only after revealing their profession, say otherwise.

A CBS news crew was threatened with arrest for trying to film an oil-strewn public beach, about which the Coast Guard later expressed “disappointment.” Senator Bill Nelson of Florida obtained permission for a group of journalists to accompany him on a trip through the Gulf, only to be told later by the Department of Homeland Security that no journalists would be allowed.

Whether benign (search engine advertising) or disturbing (barred journalists), the attempts to shape the oil spill story may have had the opposite of the intended effect.

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Dan Nosowitz

About Dan Nosowitz

Dan Nosowtiz was a contributing editor for SmartPlanet in 2010.

Dan Nosowitz

Dan Nosowitz

Contributing Editor, Technology

Dan Nosowitz has written for Popular Science, Fast Company and Gizmodo. He holds a degree from McGill University in Canada. He is based in New York.

Follow him on Twitter.

Dan Nosowitz

Dan Nosowitz

Dan Nosowitz does not hold any investments in the technology companies he covers.

He writes for SmartPlanet and is not an employee of CBS.

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RE: BP, government continue attempts to shape oil spill story
It looks like the `Best Government Money Can Buy` is doing its best to "spin" this.

The media should be reminding people that this is not the FIRST nasty well blowout. Just Google `Ixtoc oil well`, and some ancient history will come back to life.

Here is one that I have found:

http://www.msnbc.msn.com/id/37514348/ns/disaster_in_the_gulf/

From the first paragraph:

It started with a burst of gas through the drilling well. Workers scrambled to close the safety valves but within moments the platform caught fire and collapsed. Tens of millions of gallons of oil gushed into the Gulf of Mexico. Numerous attempts to stanch the spill failed.

Does that sound familiar?????
Posted by fatman65535
11th Jun 2010
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RE: BP, government continue attempts to shape oil spill story
For a government that was SUPPOSED to be "open and transparent", things sure are "murky" now, aren't they?

How's that "hopey-changey" thing working out for you???
Posted by JTF243@...
11th Jun 2010
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RE: BP, government continue attempts to shape oil spill story
the so-called govt of glasnost sat by for nine days while oil was gushing out of the broken pipe as the platform lay on the sea bed floor amidst twisted casing and did absolutely NOTHING. Obama has been golfing for 7 days and vacation for 6 days since the spill began.

what were they thinking in the White House? right after Katrina hit, GW Bush authorized a temporary waiver of the Jones Act to allow foreign-flagged vessels to help in the effort, thus saving hundreds of billions in damages.

there are dozens of high tech skimmers around the world offering to help, but the unions refuse to allow Obama to enlist their services.

Who is Obama working for, the unions? the trial lawyers who stand to make billions off this tragedy? or the people whose livelihoods depend on the Gulf, not to mention decades of ruined coastline and wildlife.

This is by far the most egregious act of incompetence and inability to execute the office of President I have seen in my lifetime.
Posted by bkn2000
12th Jun 2010
0 Votes
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Well said....
You hit the nail on the head bkn2000.

If this were any Republican in office we would have mobs outside the White House looking for blood.

Unlike Katrina, where the state govenors were slow to request federal aid, these govenors have been screaming for it for over 50 days.

The EPA seems more concerned with the damaged the cleanup efforts will do than the damage from the spill.

The world is upside down with hope and change...
Posted by Hates Idiots
17th Jun 2010
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