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Are you sure all your Facebook friends are human?

By | June 4, 2010, 12:01 AM PDT

Like many big companies, SAP has cut back on its travel budget — partly to be greener, partly to save money — so sometimes employees have to meet virtually when they need to get together.

But that doesn’t mean they can goof off. Soon Suzan may be joining them. Suzan is an avatar –  a 30-something-looking, all-business female — who appeared Thursday at an augmented reality conference in Silicon Valley, courtesy of SAP Chief Scientist Keith Klemba.

So far, she speaks in a monotone and has only one facial expression (serious), although she occasionally moves her head and blinks her eyes. But she can keep track of and guide conversations, dig up answers to questions and make purchases if you ask her.

Her manners are improving — she’s learning not to talk over people — and, this being SAP, she reads both English and German, which she demonstrated recently with SAP Chairman Hasso Plattner.

SAP doesn’t make avatars (yet), but the company has been working for a couple of years on the back-end software that powers them, Klemba says –  databases, speech recognition, device tracking, sequence tracking, knowledge trees that help with context (whether the word “apple” is a company or a fruit) and more.

Klemba sees lots of uses for Suzan — in telemedicine, where SAP has discovered that the elderly like talking to avatars; at the Department of Motor Vehicles; anywhere where there’s a shortage of humans to do tasks.

“We can create workgroups by inviting an avatar in — in Facebook, for example, you don’t know the difference,” he says. “If you ask them, ‘Buy me some flowers for my boyfriend,’ they’ll say, ‘Sure!”

Several other companies are also working on avatars, including Second Life, Blue Mars and Microsoft. A new company, VenueGen, does a twist on Suzan and puts the humans in a virtual environment, so we’d all have avatars that look like us.

I couldn’t get any visuals of Suzan since she’s so new, but here’s a video Klemba recommended of an eerily lifelike avatar from Microsoft named Milo. Someday, Suzan, this could be you!

(Photo: Ape Lad/Flickr)

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Deborah Gage

About Deborah Gage

Deborah Gage was a contributing editor for SmartPlanet in 2010.

Deborah Gage

Deborah Gage

Contributing Editor

Deborah Gage has written for the San Francisco Chronicle, Minnesota Public Radio, Baseline and various magazines and newspapers. She is based in San Francisco.

Follow her on Twitter.

Deborah Gage

Deborah Gage

I pride myself on being an independent journalist. My reporting and writing are not influenced by any financial holdings, and I have no business affiliations with companies other than the publishers I write for as a journalist.

She writes for SmartPlanet and is not an employee of CBS.

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WOW!!
Pinocchio is coming alive!! Great video, greate technology. I look forward to meeting Susan, someday. She should be just as engaging.
Posted by DadsPad
4th Jun 2010
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RE: Are you sure all your Facebook friends are human?
i don't believe the video , she probably was extensively trained for this demo as well as the hardware was tuned for it.
Posted by docesam@...
5th Jun 2010
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RE: Are you sure all your Facebook friends are human?
This doesn't surprise me at all. For years we've had avatars in any kind of virtual world, be it gaming, or social. Tech has advanced enough where we can talk to our phones for search and other simple functions. Why not put a face to that voice?
Posted by Joey1058
5th Jun 2010
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RE: Are you sure all your Facebook friends are human?
Howdy,

FaceBook has became a flea market farm for wanna be marketers. They are taken over facebook and spamming other friends like crazy.

Me as a 10 yr Internet Marketer, I?m just over stated that people will use this type of marketing instead of doing the old seo that works. I personally do seo for over a hundred of my clients when it comes to my company.

I try to let them know that facebook is a good place to start to get your band out there, but its not the place to setup shop for a lifetime. I even wrote on blog on this subject called ?FaceBook Wanna Be Marketers? you can Google it if you want to read it.

I?m sorry for getting so far off subject, but I just had to express my fillings of the facebook is going..which in the hole like MySpace in a couple of years if people just keep this up.

Thanks for this post, and this is ?TrafficColeman Singing Out?
Posted by TrafficColeman
15th Jun 2010
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