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A possible cure for the platinum shortage

By | January 28, 2010, 5:46 AM PST

One reason platinum costs so much (roughly $1,500 per ounce) is that it’s not just precious, but useful.

Platinum and another precious metal, rhodium, are part of the catalytic converters that turned around the climate crisis of the 1970s, visible smog.

A thin layer of metal sits on a ceramic substrate, and as exhaust gases pass through, carbon monoxide, hydrocarbons and nitrogen oxides become nitrogen, water and carbon dioxide. (The picture is from an English environmental education site.)

A small California company called Quantumsphere claims to have the answer, and it has a white paper to prove it.

To sum it up in one word, it’s a nanocatalyst. The claim is this can cut the cost of a converter by 35% and increase efficiency by 25%.

Fabrizio Rinaldi is the man behind the catalyst technology.

“These advanced catalyst coatings can be tailored for specific reactions within the catalytic converter, using lower cost metals and more cost-effective application techniques, deliver high levels of consistent performance and durability in emission control applications.”

In the under-rated Rodgers and Hammerstein musical Flower Drum Song, a young Chinese immigrant (the late Miyoshi Umeki in the original production) and her father sing that “a hundred million miracles are happening every day.

This is one of them.

I still get notes here from people who say that advances in chip technology or software are designed to do the same work with less people, and thus increase unemployment.

News releases like this put the lie to that Luddism. What faster chips and better software do is let us focus on higher levels of abstraction — on bigger problems rather than basic methods. That is why the pace of change keeps accelerating.

Better tools mean you can do more work. Don’t think about the hammer. Think about what you can make with it.

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Dana Blankenhorn

About Dana Blankenhorn

Dana Blankenhorn was a contributing editor for SmartPlanet from 2009 to 2010.

Dana Blankenhorn

Dana Blankenhorn

Contributing Editor

Dana Blankenhorn has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement and founded the Interactive Age Daily for CMP Media. He holds degrees from Rice and Northwestern universities. He is based in Atlanta.

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Dana Blankenhorn

Dana Blankenhorn

Dana Blankenhorn has been a technology reporter since 1982, a business reporter since 1978, and a writer for as long as he can remember. His Schwab IRA has a few tech stocks in it, most notably some Intel and Applied Materials bought over 10 years ago. But the vast majority of his tiny fortune (emphasis on the word tiny) is invested in mutual funds. He presently writes for no one else but ZDNet, SmartPlanet and himself. But if you've got an opportunity let him know. If he takes the gig he"ll first add it to this disclosure page.

He writes for SmartPlanet and is not an employee of CBS.

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RE: A possible cure for the platinum shortage
I hope they can come up with something similar for fuel cells. This site was one of the few to discuss the looming shortages of rare earth elements that will hit us well before the oil runs out and could stop civilization just as quickly.
Posted by zackers
28th Jan 2010
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I know they can
There is an awful lot of innovation happening around fuel cells. I have covered it here and elsewhere.
Posted by DanaBlankenhorn
28th Jan 2010
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