By Andrew Nusca
Posting in Cities
The new Leica M combines heritage and high-quality technology in a package brimming with cachet.
For decades, the Leica brand has evoked a sense of sober professionalism in the increasingly populist activity that is photography. Now that everyone seems to have a lens in their back pockets, the century-old German company is doubling down on its heritage by emphasizing quality.
The new Leica M, announced this week, drops the model number of its predecessors -- now recalling the intelligence chief of Ian Fleming's James Bond series -- but keeps the digital, full-frame, 35-millimeter rangefinder that photographers enjoy. An all-new 24-megapixel image sensor adds high-resolution video recording to the camera's signature snaps, and a "live view" mode offers a modern alternative to the viewfinder.
Not that you'd let anyone see you using it. You wouldn't want to ruin the vintage-chic appearance that comes with using the same camera model as Henri Cartier-Bresson.
The Leica M is available today from the company's namesake stores located in various global cities, including London, Paris, Frankfurt, Moscow, Beijing, Seoul, Hong Kong, Sao Paulo and Washington, D.C.; it's also available through a number of authorized retailers. $6,950 in the U.S., £5,100 in the U.K.
Sep 20, 2012
Very pretty, and good quality I am certain. But there are a lot of more capable professional grade cameras with accessories you can buy for that kind of cash. This is a fashion accessory.
A free flight to Germany to have the camera properly fitted to my hand would be expected at that price.
What a great camera is the Nikon I have that take great pictures for about 10% of the price of this Leica. Oh the Leica is nice too, if I just want to impress the neighbors This is supposed to be "SMART" Planet, not Robb Report