With some expert guidance from the Smithsonian, REI (Recreational Equipment, Inc.) opened a new 35,000 square foot, three floor flagship store in Manhattan's historic Puck Building. The design team from Callison worked with architectural historians and preservationists at the Smithsonian to incorporate original elements of the Puck Building with REI's rugged style.
While the co-op is known for its community-minded programming and partnerships with local non-profits (a New York partner will be Friends of the High Line), REI’s occupancy of the historic building yields another unforeseen benefit: its public accessibility enables the retail store to double as a small museum. Among the various historic artifacts on display throughout the retail space, the most noteworthy are the two 14-foot flywheels from the building’s original steam engines, increasingly rare relics of New York’s industrial past.
Reclaimed historical items include:
- Exposed brick walls and ceilings, and steel columns
- Two below grade levels, open to the public for the first time, through the central staircase
- Repurposed wood that make up cashier counters, display tables, chair railings, mirrors, wall coverings, and signage
- Two refurbished focal chandeliers
- Two 14-foot flywheels from the building’s original steam power plant
- Thirty stone printing tablets
The project doesn't need a LEED for Retail certification (cost prohibitive because of the existing energy systems that would have to be replaced) to reflect the company's serious commitment to responsible, active living even when indoors.
Callison transforms space in New York's historic Puck Building with a little help from the Smithsonian [TheArchitectsNewspaper]