By Tyler Falk
Posting in Cities
23 million people in the U.S. live in places without easy access to fresh food, but one Seattle startup has come up with an innovative way to get fresh food into urban areas that need it the most.
With 23 million people in the U.S. living in food deserts -- areas without access to fresh, affordable food -- cities need quick and easy solutions to bring food to these areas.
Fortunately, a new Seattle startup has come up with one solution to get at the issue: pop-up grocery stores using recycled shipping containers.
Stockbox Grocers started selling fresh, affordable food earlier this month out of the pop-up grocery store in the Delridge neighborhood in West Seattle, where it takes about 45 minutes to get to the nearest grocery store by bus.
With help from $20,000 in donations through a Kickstarter campaign, their pilot store, in the middle of a parking lot, carries food staples like bread, meat, dairy, grains, and pasta. This store will temporarily operate for the next 2 months as the owners look for a more permanent location to open next spring.
And the store is already catching on in the community. Carrie Ferrence, Stockbox’s co-founder told Fast Company:
The community has been really supportive of having access to good food. There is a level of education we need to do. But in the short period we’ve been in Delridge, we’ve been blown away by the level of engagement people have around food, and this as a food option.
Could this model be used in other cities to reach even more people that don't have access to fresh food? Ferrence says it's too early to say if it's a model that could be used elsewhere. Nonetheless, it's an innovative approach to bringing food to people in cities who need it the most.
Sep 21, 2011
A true "food desert" is a town in Montana where the nearest food store of any kind is 40 miles away. A google search of food stores in Seattle shows a clear pattern of planned development that the food stores are in the comercial areas and not in the residentail areas. Any "food deserts" are by design. The fuzzy definition is clearly demonstrated wehn the USDA has Seabrook NH flagged as a food desert yet there are 4 large grocery stores in town that are both affordable and have plenty of fresh food. The whole concept is a joke as being discussed by the ruling elite. They are looking for a marketing edge when they claim to be filling a phantom gap. Whoohoo! A negative vote for telling the truth. Sweet!
So what's your point? What am I missing? This endeavor might not have fresh fruit and vegies (because the article's phrase "fresh affordable food" isn't specific enough) so forget the idea all together? This effort strives to make a business case for providing the basic things we need w/in walking distance - the essence of livable communities and "location efficiency" and is to be applauded. I recently stopped in an urban 7-11 and saw they sold fresh fruit. Awesome!
Nice graphic showing predominately (what looks like) fruit and veggies and emphasis on "fresh" but the text does not even mention the availability of any produce. What kind of healthy diet has absolutely no fruits and veggies? And if you have to go to another store to buy those items then you can buy all the items this "store" stocks there as well. WTF? Am I missing something?