Smart Takes

With Connected Store concept, Intel analyzes window shoppers

With Connected Store concept, Intel analyzes window shoppers

Posting in Energy

Adidas, Best Buy, Kraft Foods, MIT Media Lab and Procter & Gamble are on board with Intel's new "Connected Store" concept, which can measure and analyze customers anonymously.

Intel on Monday pulled the covers off its Connected Store concept, a two-story, 2,400 square-foot retail storefront of the future that uses computing power to measure and track customers anonymously.

Equipped with the latest Intel digital signage tech -- embedded Intel Core and Atom processors, mostly -- the Connected Store attempts to blend Internet-enabled shopping with the traditional brick-and-mortar experience.

As such, brands Adidas, Best Buy, Kraft Foods and Procter & Gamble have signed on as launch partners, along with the researchers at the MIT Media Lab, who are working with it to see what's possible.

The concept store has interactive demonstrations that illustrate how retailers can use remote manageability and anonymous video analytics to reduce energy consumption, save money and increase profits.

For example, Adidas' adiVERSE is a virtual, searchable footwear wall. Also part of the family are digital endcaps, meal planners, augmented product display counters, restaurant kiosks, self check-out kiosks and token machines.

The tech behind the concept is Intel's new AIM Suite, video analytics technology used to measure audiences anonymously. It can monitor metrics such as age, gender and length of attention, allowing retailers to get smarter about selling with targeted content and that elusive metric, ROI.

Harley-Davidson and The Venetian Resort Hotel Casino in Las Vegas are on board with the suite.

Here's a look in a video:

Share this

Andrew Nusca

Editor Emeritus

Andrew Nusca is editor of SmartPlanet and an associate editor for ZDNet. Previously, he worked at Money, Men's Vogue and Popular Mechanics magazines. He holds degrees from the Columbia University Graduate School of Journalism and New York University. He is based in New York but resides in Philadelphia. Follow him on Twitter. Disclosure