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When ’self-service’ means ‘no service’

By | October 31, 2011, 6:46 AM PDT

Technology has always promised that it would help us do more in less time. But it turns out that it’s quite the opposite.

A New York Times op/ed from this weekend notes the emergence of “shadow work,” the tasks you do thanks to enabling technology and a business mandate to cut costs.

Use the self-checkout lane recently at the grocery store?

How about the check-in kiosk at the airport?

It goes on and on.

Harvard Magazine editor Craig Lambert explains why America’s “service economy” is disappearing as Internet-enabled devices bring more and more services, ironically, to the average consumer:

There was a time when a gas station attendant would routinely fill your tank and even check your oil and clean your windshield and rear window without charge, then settle your bill. Today, all those jobs have been transferred to the customer: we pump our own gas, squeegee our own windshield, and pay our own bill by swiping a credit card. Where customers once received service from the service station, they now provide “self-service” — a synonym for “no service.” Technology enables this sleight of hand, which lets gas stations cut their payrolls, having co-opted their patrons into doing these jobs without pay.

But the real kicker is that all this “shadow work” is making us tired. Exceedingly tired. It’s work that we used to pay people to do for us, but now that we’re doing it in every aspect of our lives, we — and our brains — are just exhausted by the end of the day. While there’s much time and money saved by putting your own IKEA furniture together, you may be entirely fatigued at the end of the day — and it has only a little to do with the physical motion of cranking a hex wrench.

Our Unpaid, Extra Shadow Work [New York Times]

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Andrew Nusca

About Andrew Nusca

Andrew Nusca is the editor of SmartPlanet.

Andrew Nusca

Andrew Nusca

Editor

Andrew Nusca is editor of SmartPlanet and an associate editor for ZDNet. Previously, he worked at Money, Men's Vogue and Popular Mechanics magazines. He holds degrees from the Columbia University Graduate School of Journalism and New York University. He based in New York but resides in Philadelphia.

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Andrew Nusca

Andrew Nusca
Andrew Nusca does not hold any investments in the companies he covers.
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+2 Votes
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Disruptive Technologies
It is ironic that the more we depend on technology for solutions the more we give up. 30 years ago, managers did not know how to type and needed secretaries until the business PC came in and allowed the manager to do the secretary's job. The internet has been great at helping with research, so great that we don't use libraries as much. The internet also is a good and speedy source for news and that has made the local newpaper model fall apart. The availability and low cost of books through online stores has wiped out the book stores everywhere.
Posted by sboverie
31st Oct 2011
+1 Vote
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RE: Disruptive Technologies
I agree but I would add one item concerning newspapers...a great many of them have forgotten the basics: who, what, when, where and perhaps why. As much time as I spend on a monitor, I'd rather hold a piece of paper to read the news - unfortunately, the "news" now does not include the above basics.
Posted by GregGold
31st Oct 2011
+3 Votes
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Use the self-checkout lane recently at the grocery store?
I'll think about using the self-checkout lane at the grocery store when they give me a discount for doing their job for them.

I try not to use the check-in kiosk at the airport. I prefer interacting with people.

Speed is not always the essence of life.
Posted by bb_apptix
31st Oct 2011
+1 Vote
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Self-checkout at grocery store!
Speed cannot be a consideration when using the self checkout at the grocery store. If the scanners they used for these stations were the same as the ones used by the employees, that might speed up the checkout but invariabley, the only benefit is to bypass long lines. They have the scanning stations so "dumbed down" (chatty) that it is very irritating to have to wait for the system to catch up with what you are trying to scann. The only time it pays to use the self scan is when the full service lines are long.
Posted by What the ...!
31st Oct 2011
-2 Votes
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Its just money
One step forward two steps back . Service was to get people to come to your place . To make a sale. To day you do the service . At no cost to them . More money at no cost to them Win Win.
Posted by davewsr2
31st Oct 2011
+2 Votes
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I dont play Jr cashier
I don't use self check out for two reasons. I like the person behind the counter, and I usually have something go wrong at the DIY station. and when there is a questionnaire to fill out I make a point of ripping the store a new one for having the stupid work for free things.
Posted by zclayton3
Updated - 31st Oct 2011
+2 Votes
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Convenience
My local grocery store gives me a scanner that I carry around with me while I go shopping. I find an item I want, scan it with the scanner and place it in my bag. When I get to the register, I return the scanner, swipe my credit card and walk out.
The alternative is to fill up my grocery cart, and then empty it again onto the register conveyor belt. Then place it in bags, then carry to the car, get home then unpack the bags...When I do it myself, I know my canned soup is not ontop of my bread! And that's the problem with today's service industry...they don't take pride in their work to do a good job...I find it better when I do their job myself instead of having to rely on a disgruntled employee who can't even speak english and doesn't know the difference between a flat-screen TV and a flat-bread sandwich!
Posted by tech_ed@...
31st Oct 2011
+1 Vote
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Albertsons had this too
Albertsons used to have this and I loved it. They took it away, and I quit going to Albertsons.
Posted by colinnwn
4th Nov 2011
+2 Votes
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scanner
I haven't seen one of handheld scanners in a store. It would have been nice. There is one question, how does it keep you from shoplifiting some items and paying for others?
We quit going to Albertsons when they packed up and left town, just like Food Lion did.
Posted by dhays
8th Nov 2011
+1 Vote
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convenience
It used to be that someone would carry your bags for you, as well. You may get offers for such a service now, but I almost always do it myself.
The only time I have used a self checkout is when someone is there to do it for me (Home Depot in this case)
Posted by dhays
8th Nov 2011
+2 Votes
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"To better serve you"
At least if they were honest about it, but to claim that the self-checkout is to serve me better ....... ? What a joke.
It's all about increasing their bottom line at my expense.
When they start giving me a discount for doing the cashier's job, I might then consider using their self-serve checkouts.
Posted by da philster
4th Nov 2011
+3 Votes
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Different conclusion
I'll be brief by challenging with a counter-thesis: I'll acknowledge the fatigue, but I think this fatigue is the result an expectation that derives from vocational specialization. In a society that organizes around specialists, it is reasonable to think that our each and every need will be met by a specialist. However, this is luring us into the trap of thinking we don't need a general set of life skills. Apple has us glibly chirping, "...there's an app for that!" So, we feel there is someone else to do any job outside our vocational domain for us, whatever that job may be. The result is we are prepared for and comfortable performing only our specialization. Stepping outside our vocational domain challenges and stresses us. It is the unfamiliar that stresses the unprepared.

I think the antidote is simple. Learn. Do. Every waking minute. Even when you have too much on your plate. It's not over when you get a degree and get a job. it's just beginning... the process of real learning, that is.
Posted by billyg@...
4th Nov 2011
+1 Vote
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just a bit more on this
human life is about learning everything you can during your lifetime.. period. how anyone can be so lazy as to wait for others to do something for them is so wrong.

And here's another thing... once you start learning things for yourself. you are empowering yourself. Once you start empowering yourself, you WONT stop til you can't take another breath cause it's so much fun!!!!

But you have to start first. as that quirky little green guy... Yoda says.. Do or Do not, their is no in-between. That is an axiom. if you don't know what an axiom is, then guess what????? LOOK it up lol

Their is only one true power that the human race has and that power is knowledge, the more you have that YOU can use yourself, the more self-sufficient you are.
Posted by Acer18
4th Nov 2011
+1 Vote
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how about personal relationships
Knowledge is great but there has to be a balance with personal connections and relationships. What's so empowering about pumping your own gas? That's not self sufficient that just a reason for companies to not provide service and charge you more for not having it! There's a whole generation out there that doe'nt know the difference from that and they will think its normal! I like talking to the cashier. At least I have a chance at connecting to a personality.
Posted by tisd2981
Updated - 4th Nov 2011
+1 Vote
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lazy americans
I am old enough that my first ever job was a service attendant pumping gas and cleaning all the windows and topping of the tires for minimum wage at one of my Grandfathers many service stations when i was just old enough to get a drivers license.

the vast amount of Americans are way too lazy. yes, i now fill my own gas tank and if my windows are dirty i already know how to clean them! oh and I DON'T feel tired at all.

What a extremely stupid comment.... "oh we feel so tired cause we lazy people had to do something all by ourselves." damn, stop the world. OMG a stupid lazy American had to do something for themselves for free!!!!!! guess what lazy Americans nice of you to join the rest of the world who actually knows how to do things for themselves!!!

Oh and as to the other stupid comment about having to go to a library before the internet to do research.... dummy... the first thing the originators of the internet did was to put the research materials onto the damn internet!!!! but, oh wait, i'm so sorry, your part of the Stupid people who didn't know that the internet originated in Universities and the federal government labs in the damn first place!!!!!!
Posted by Acer18
4th Nov 2011
+1 Vote
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words
that is you're, not your. I don't like your usage of expletives that should have been deleted.
Posted by dhays
8th Nov 2011
+1 Vote
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Self-serve cash lanes.
I don't use them. Why? Because the stores claim "it helps us lower our costs, so our products are cheaper than if we didn't have the self-serve lanes." Why should I work the register for them so someone ELSE can have a lower price? I can go to the full-service lane and reap the cost-saving benefits of the self-serve lane with NONE of the hassle.

Also, it really depends on honest people. Once enough people figure out how to scan one item while putting two in the bag the system turns into a huge profit-loss sink-hole. (yeah, some of them use scales, but those are just as simple to fool, just ask any magician).

Terry Kepner
www.FlyingChipmunkPublishing.com
Posted by tkepner
4th Nov 2011
+1 Vote
+ -
Magicians don't fool the scales, they fool the people.
First, all self-checkout (SCO) stations use scales in the bagging area. All of them.

Second, the scales used are so sensitive that both Fujitsu and NCR (the two biggest providers of SCO equipment) both recommend that their equipment not be installed directly under air vents or in front of doors, as the air motion can cause problems with the scales.
Posted by NickNielsen
4th Nov 2011
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